Offer Stack Engineer — Grand Slam Offers That Make Price Irrelevant

Engineer irresistible offer stacks through a 7-step process rooted in Alex Hormozi’s Grand Slam Offer framework — where the goal isn’t to compete on price, but to make the offer so valuable that price becomes irrelevant.

The Offer Stack Engineer takes a product and builds a complete offer system: value-mapped features, competitor offer gaps, dream outcome profiles, bonus stacks with defensible dollar values, named guarantees, ethical urgency mechanisms, and ready-to-paste offer copy. Every element traces back to the value equation: (Dream Outcome x Perceived Likelihood) / (Time Delay x Effort & Sacrifice). This is skill 6 of 10 in the AI Skills for Media Buyers series.

Install

Claude Desktop (Cowork): Download the .skill file from Releases → Open Claude Desktop → Settings → Skills → Drop the file in.

Claude Code:

git clone https://github.com/the-baweja/offer-stack-engineer.git ~/.claude/skills/offer-stack-engineer

Manual: Clone into any directory your Claude skills configuration points to.

What it does

The skill follows a 7-step pipeline where each step feeds the next:

• Step 1: Product Value Mapping — Map every feature to a benefit and real-world outcome, with value anchors for each
• Step 2: Competitor Offer Audit — Audit 5–10 competitor offers to find what the market considers “normal” — so you can be non-standard
• Step 3: Dream Outcome Definition — Define the dream outcome at three levels: surface (what it does), emotional (how they feel), identity (who they become)
• Step 4: Offer Stack Architecture — Build the value stack: core offer + accelerator + effort reducer + risk reducer + exclusivity play, targeting a 5:1–10:1 value-to-price ratio
• Step 5: Guarantee Engineering — Design a named, outcome-tied guarantee that transfers risk from buyer to seller
• Step 6: Urgency & Scarcity Design — Create real urgency mechanisms (consequence, seasonal, bonus scarcity) — never fake countdown timers
• Step 7: Offer Copywriting — Write the complete offer copy package: headline, value stack breakdown, price anchoring, guarantee copy, urgency copy, summary block, and objection killers

Output

Branded DOCX report containing:

• TL;DR — Executive action plan with the top 5 things to implement immediately
• Step 1: Feature → Benefit → Outcome tables with value anchors for top products
• Step 2: Competitor offer matrix with gaps identified
• Step 3: Three-level dream outcome profile + primary fear + skepticism sources
• Step 4: Complete offer stack tables with per-element values and total value-to-price ratio
• Step 5: Named guarantee with full terms, rationale, and economics
• Step 6: Urgency and scarcity plan with specific language and implementation notes
• Step 7: Full offer copy package — headline, value stack breakdown, price anchoring copy, guarantee copy, urgency copy, offer summary block, and objection killers
• Implementation checklist — Step-by-step actions to deploy the offer

Customize Your Branding

Edit references/branding.md to replace the default brand colors, typography, and document structure with your agency’s or client’s branding. The DOCX generation follows whatever branding reference you provide.

Example

Prompt: "Engineer an offer stack for The Ordinary"

Output: Surgical analysis of 5 bestsellers (Niacinamide + Zinc, Hyaluronic Acid, AHA 30% + BHA 2% Peeling Solution, Retinol 0.5% in Squalane, Natural Moisturizing Factors). 3 distinct offer stacks: The Clear Skin Stack ($23, 7.8:1 value ratio), The Anti-Aging Stack ($49, 6.1:1 ratio), The Glow Stack ($26, 7.3:1 ratio). Named guarantee: “The Visible Results Promise” — 90 days, results-tied, full refund. Seasonal urgency calendar with bonus scarcity. Complete copy package with price anchoring, objection killers, and ready-to-paste offer summary blocks.

Who this is for

Media buyers, creative strategists, brand owners, and performance marketers who know their ads are good but their offers are weak — and want to engineer offers so compelling that the ad creative’s job becomes easy.

This is skill 6 of 10 in the AI Skills for Media Buyers series by Baweja Media.

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