OMS: Add user sync

[mikhailoms]

🔧 Type of changes

• new feature
• new analytics adapter
• new module
• module update
• bugfix
• documentation
• configuration
• dependency update
• tech debt (test coverage, refactorings, etc.)

✨ What's the context?

1. Add user sync in oms configuration
2. Change our id

🧠 Rationale behind the change

1. Now we support user sync
2. We have another id

🔎 New Bid Adapter Checklist

• verify email contact works
• NO fully dynamic hostnames
• geographic host parameters are NOT required
• direct use of HTTP is prohibited - implement an existing Bidder interface that will do all the job
• if the ORTB is just forwarded to the endpoint, use the generic adapter - define the new adapter as the alias of the generic adapter
• cover an adapter configuration with an integration test

🧪 Test plan

How do you know the changes are safe to ship to production?

🏎 Quality check

• Are your changes following our code style guidelines?
• Are there any breaking changes in your code?
• Does your test coverage exceed 90%?
• Are there any erroneous console logs, debuggers or leftover code in your changes?