release: 1.0.0 — iOS + Mac App Store launch prep

docs/app-store/README.md

@@ -5,6 +5,11 @@ Store**. The engineering is done on both platforms; what remains is account
 setup, listing assets, and the submit flow. These docs cover the parts that live
 in the repo; the account-gated steps are called out as "you".
 
+> **1.0 launch (2026-06):** ship **1.0.0** to both stores **in parallel** — see
+> [ADR-004](../decisions/ADR-004-app-store-1.0.md) (supersedes ADR-003's MAS
+> deferral). Versions are bumped in-repo. **Start here:**
+> [launch-1.0-checklist.md](./launch-1.0-checklist.md).
+
 ## Status at a glance
 
 | | iOS App Store | Mac App Store |
@@ -16,6 +21,7 @@ in the repo; the account-gated steps are called out as "you".
 
 ## Documents
 
+- **[launch-1.0-checklist.md](./launch-1.0-checklist.md)** — ⭐ the actionable 1.0 launch checklist for both stores (start here).
 - **[ios-submission.md](./ios-submission.md)** — iOS App Store runbook (TestFlight → App Store).
 - **[MAS-publishing-plan.md](./MAS-publishing-plan.md)** — Mac App Store plan (sandbox, certs, build flavor, review gotchas, phased plan).
 - **[signing-setup.md](./signing-setup.md)** — Developer ID signing for the **direct-download** macOS DMG (separate from MAS).

docs/app-store/launch-1.0-checklist.md

@@ -0,0 +1,75 @@
+# 1.0 App Store launch — checklist
+
+Target: **1.0.0** on the **iOS App Store** and the **Mac App Store**, in parallel
+(see [ADR-004](../decisions/ADR-004-app-store-1.0.md)). The direct-download DMG
+channel stays live alongside MAS.
+
+Versions are already bumped in-repo:
+- iOS `MARKETING_VERSION = 1.0.0` → build **100000** (derived; > prior 2100)
+- desktop `1.0.0` in `package.json` / `src-tauri/tauri.conf.json` / `Cargo.toml` (+`Cargo.lock`)
+
+Repo-side prep is done. Everything below is **account-gated** unless marked 🤖.
+
+Legend: 🔑 needs your Apple account / portal · 🤖 I can run/drive · ⏳ wait/review · ✅ done
+
+---
+
+## A. Shared prerequisites
+- [x] ✅ Apple Developer Program active — Team `9LH9NBX7P4` (Bihao Wang), `wangharp@gmail.com`
+- [x] ✅ Privacy Policy URL live — https://github.com/oratis/Markup/blob/main/PRIVACY.md
+- [x] ✅ Listing copy (EN+中文), privacy-label answers, App Review notes, reviewer sample vault — in `docs/app-store/`
+- [ ] 🔑 Screenshots (see §D)
+
+---
+
+## B. iOS App Store  (`com.appkon.markup.ios`, ASC app `6775530509`)
+Binary pipeline already proven (EAS → App Store Connect). Remaining:
+
+1. 🤖 Build 1.0.0 to ASC: `cd ios && ./scripts/build-ios.sh production` (build 100000). *I can trigger this on your say-so.*
+2. ⏳ ~5–10 min ASC processing.
+3. 🔑 App Store Connect → Markup → **+ Version → 1.0.0**:
+   - Attach build **100000**
+   - Paste metadata from [`listing-copy.md`](./listing-copy.md) — name, subtitle, keywords, description, promo text, support/marketing/privacy URLs, **category Productivity**, **age 4+**, copyright
+   - **App Privacy → "Data Not Collected"** (answers in [`privacy-label-and-review.md`](./privacy-label-and-review.md))
+   - Upload screenshots — iPhone 6.9″ (1320×2868) + 6.5″ (1242×2688) + iPad 13″ (2064×2752)
+   - **App Review notes** + sample-vault pointer ([`privacy-label-and-review.md`](./privacy-label-and-review.md))
+4. 🔑 **Submit for Review.**
+
+---
+
+## C. Mac App Store  (`com.appkon.markup`) — first-time MAS setup
+Code is ready; this is new account/cert work.
+
+1. 🔑 developer.apple.com → **Identifiers** → register App ID `com.appkon.markup` with the **App Sandbox** capability.
+2. 🔑 Create two certificates (CSR from Keychain Access → Certificate Assistant):
+   - **Apple Distribution** — signs the `.app`
+   - **Mac Installer Distribution** ("3rd Party Mac Developer Installer") — signs the `.pkg`
+3. 🔑 Create a **Mac App Store** provisioning profile for `com.appkon.markup` + the Apple Distribution cert → download `Markup_MAS.provisionprofile`.
+4. 🔑 Add GitHub repo **Secrets → Actions** (Settings → Secrets and variables → Actions):
+   - `MAS_CERT_P12_BASE64` — base64 of a `.p12` holding **both** certs + private keys
+   - `MAS_CERT_P12_PASSWORD` — the `.p12` export passphrase
+   - `MAS_APP_IDENTITY` — e.g. `Apple Distribution: Bihao Wang (9LH9NBX7P4)` (exact string from Keychain)
+   - `MAS_INSTALLER_IDENTITY` — e.g. `3rd Party Mac Developer Installer: Bihao Wang (9LH9NBX7P4)`
+   - `MAS_PROVISION_PROFILE_BASE64` — base64 of the `.provisionprofile`
+5. 🤖 Produce the `.pkg`: push tag **`v1.0.0`** → CI `mas` job runs `scripts/build-mas.sh` → uploads `Markup.pkg` artifact (7-day retention). *I can create + push the tag once the secrets exist.* (Local alt: run `scripts/build-mas.sh` with the three `MAS_*` env vars.)
+6. 🔑 App Store Connect → **+ New App** (macOS) for `com.appkon.markup`: SKU, **Free**, metadata from [`listing-copy.md`](./listing-copy.md), **"Data Not Collected"**, screenshots (1280×800 or 2560×1600, ≥1).
+7. 🔑 Upload `Markup.pkg` — **Transporter.app** (drag in) or
+   `xcrun altool --upload-app -f Markup.pkg -t macos --apple-id wangharp@gmail.com --password <app-specific-password>`.
+8. 🔑 Attach build → **Submit for Review.**
+
+Background + gotchas: [`MAS-publishing-plan.md`](./MAS-publishing-plan.md).
+
+---
+
+## D. Screenshots
+- **iOS** 🔑 — needs a Simulator/device. (I can't run an iOS Simulator here — Command Line Tools only; the app target builds in CI/Xcode.) You capture, or we automate later with a dedicated screenshot scheme.
+- **macOS** 🤖 — I can build + launch the app and capture, using `docs/app-store/reviewer-sample-vault/` for content, if you want.
+
+---
+
+## What I can drive next (just say which)
+- **B1** — trigger the iOS 1.0.0 build to App Store Connect now.
+- **C5** — once the `MAS_*` secrets are in, push `v1.0.0` to produce `Markup.pkg`.
+- **D (macOS)** — generate Mac screenshots from the sample vault.
+
+Release notes for the tag: [`../release-notes-v1.0.0.md`](../release-notes-v1.0.0.md).

docs/decisions/ADR-004-app-store-1.0.md

@@ -0,0 +1,33 @@
+# ADR-004: 1.0 双端上架 App Store（iOS + Mac App Store）
+
+- **状态**: 已批准（2026-06-14）
+- **日期**: 2026-06-14
+- **关系**: 取代 [ADR-003](./ADR-003-positioning-and-distribution.md) 第 3 条（"1.0 走直分发优先，MAS 推迟为 1.0 后增量"）的**分发时序**部分。ADR-003 的产品定位（阅读器优先 × 知识库、GitHub 主打叙事）继续有效。
+
+## 上下文
+
+ADR-003（2026-06-10）当时决定 1.0 仅以直分发 DMG 发布，把 Mac App Store 推迟到 1.0 之后，理由是不让账号/审核流程阻塞 1.0。
+
+此后情况变化：
+
+- iOS 已在 TestFlight 稳定迭代（最新 0.2.10 / build 2100），App Store 提交侧仅剩账号操作（截图、列表、提交审核），二进制流水线（EAS → App Store Connect）已验证。
+- 桌面端 MAS 脚手架已全部就绪并经沙箱验证：`src-tauri/tauri.mas.conf.json`、`Entitlements.mas.plist`、`scripts/build-mas.sh`、CI 的 `mas` job、持久化安全作用域书签（`tauri-plugin-persisted-scope`），更新器在 MAS 构建中编译关闭。
+- 直分发 DMG（已签名公证 + 自动更新）已稳定运行多个版本，可与 MAS 并存。
+
+用户决定：1.0 同时上架 **iOS App Store 与 Mac App Store**，不再推迟 MAS。
+
+## 决策
+
+1. **1.0 双端同时上架 App Store**：iOS 与 macOS 均以 1.0.0 提交各自的 App Store。直分发 DMG 渠道**继续保留**——MAS 与直分发并行，互不取代。
+2. **版本统一为 1.0.0**：iOS（`MARKETING_VERSION` 1.0.0 / build 100000）与桌面（`package.json` / `tauri.conf.json` / `Cargo.toml` 均 1.0.0）在 1.0 公开发布里程碑对齐；此后两端各自按 SemVer 独立演进。
+3. 据此，**ADR-003 第 3 条"MAS 推迟"作废**；其余条款（定位、GitHub 主打）不变。
+
+## 后果
+
+- **正面**：双端同时获得 App Store 触达；MAS 代码债为零（早已就绪）。
+- **代价**：1.0 发布新增账号侧关键路径——MAS 需要 App ID（启用 App Sandbox）、Apple Distribution + Mac Installer Distribution 两张证书、Mac App Store Provisioning Profile，以及 GitHub 的 `MAS_*` secrets；两端都需各自的 App Store Connect 列表与截图。逐项见 [docs/app-store/launch-1.0-checklist.md](../app-store/launch-1.0-checklist.md)。
+- **可逆性**：分发是叠加式选择，保留直分发 DMG；若 MAS 审核受阻，不影响 iOS 与直分发渠道。
+
+## 用户确认结果（2026-06-14）
+
+用户指示"开始准备 iOS 和 Mac 版都上架 App Store"，并在两项上明确确认：版本号（两端 1.0.0）、MAS 时序（与 iOS 并行，覆盖 ADR-003）。

docs/release-notes-v1.0.0.md

@@ -0,0 +1,31 @@
+# Markup v1.0.0 — 1.0, now on the App Store
+
+Markup hits **1.0** and arrives on the **iOS App Store** and the **Mac App
+Store**, alongside the existing signed + notarized direct-download DMG. iOS and
+desktop are unified at 1.0.0 for the public launch.
+
+## 📱 iOS — on the App Store
+The reader-first Markdown app for iPhone & iPad: open a folder from Files/iCloud
+(your Mac's vault) **or open a GitHub repo as a vault** and read it offline —
+rendered code, math, diagrams, tables, callouts, wikilinks, search, and tabs.
+
+## 🖥 macOS — on the Mac App Store
+The Typora-spirit WYSIWYG editor, now sandboxed for the Mac App Store (your
+chosen vault folder persists across launches via security-scoped bookmarks).
+Reader-first rendering, **open a GitHub repo as a vault**, site-style navigation
+(prev/next pager, Section rail, in-page `#heading` links), and editor callouts.
+
+## 🔒 Private by default
+No account, no telemetry, no tracking — **Data Not Collected**. Your notes stay
+on your device and your own iCloud/GitHub. Network access only for user-initiated
+GitHub fetches.
+
+## 📦 Files (direct download)
+- `Markup_1.0.0_apple-silicon.dmg` / `Markup_1.0.0_intel.dmg`
+- `latest.json` + `.app.tar.gz` (auto-updater)
+- `SHA256SUMS`
+
+Signed + notarized; updates automatically from v0.6.1+. (The Mac App Store build
+updates through the App Store instead.)
+
+🤖 Generated with [Claude Code](https://claude.com/claude-code)

ios/MarkupApp/MarkupApp.xcodeproj/project.pbxproj

@@ -215,7 +215,7 @@
 					"$(inherited)",
 					"@executable_path/Frameworks",
 				);
-				MARKETING_VERSION = 0.2.10;
+				MARKETING_VERSION = 1.0.0;
 				PRODUCT_BUNDLE_IDENTIFIER = com.appkon.markup.ios;
 				PRODUCT_NAME = "$(TARGET_NAME)";
 				SWIFT_EMIT_LOC_STRINGS = YES;
@@ -245,7 +245,7 @@
 					"$(inherited)",
 					"@executable_path/Frameworks",
 				);
-				MARKETING_VERSION = 0.2.10;
+				MARKETING_VERSION = 1.0.0;
 				PRODUCT_BUNDLE_IDENTIFIER = com.appkon.markup.ios;
 				PRODUCT_NAME = "$(TARGET_NAME)";
 				SWIFT_EMIT_LOC_STRINGS = YES;

package.json

@@ -1,7 +1,7 @@
 {
   "name": "markup",
   "private": true,
-  "version": "0.8.0",
+  "version": "1.0.0",
   "type": "module",
   "description": "High-performance Markdown editor for macOS — Typora-spirit clone",
   "scripts": {

src-tauri/Cargo.toml

@@ -1,6 +1,6 @@
 [package]
 name = "markup"
-version = "0.8.0"
+version = "1.0.0"
 description = "High-performance Markdown editor for macOS"
 authors = ["appkon"]
 edition = "2021"

src-tauri/tauri.conf.json

@@ -1,7 +1,7 @@
 {
   "$schema": "https://schema.tauri.app/config/2",
   "productName": "Markup",
-  "version": "0.8.0",
+  "version": "1.0.0",
   "identifier": "com.appkon.markup",
   "build": {
     "frontendDist": "../dist",