Skills for Claude Code that help you build a business around your worldview. Not templates. Not "best practices." Your worldview, turned into a strategy that actually sounds like you.
Most marketing advice tells you what to do. These skills know why you do it — because they're built on the World Code, a framework that grounds every decision in what you actually believe.
You define your voice, your transformation promise, your method, your offers, your audience, your content themes, and your conversion path. Then every skill — copywriting, SEO, CRO, email, all of it — pulls from that foundation instead of guessing.
The result: marketing that doesn't make you cringe when you read it back.
Everything:
npx skills add MrPaulScrivens/Boring-ZooJust one:
npx skills add MrPaulScrivens/Boring-Zoo --skill boring-copywritingRun /world-code-start to build your World Code. Seven elements, about 3 hours total across sessions. Each one builds on the last:
- Voice — How you write. Not how you should write. How you actually write.
- Climax — The specific transformation you promise. Concrete enough that someone can picture it.
- Method — Your system. The thing that makes your approach different from everyone else's.
- Creation — What you sell. The offers built around your method.
- Crown — Your positioning. The territory you claim.
- Conversation — Your content themes and how you show up.
- Crossing — How attention becomes revenue.
Once your World Code exists, every other skill uses it automatically.
| Skill | What it does |
|---|---|
boring-copywriting |
Marketing copy that sounds like you |
boring-copy-editing |
Edit existing copy against your voice rules |
boring-essay |
Essays and micro-essays in your voice |
boring-content-strategy |
Plan content around your themes and audience |
boring-human |
Strip AI patterns from any text |
boring-youtube-mining |
Mine YouTube transcripts for content ideas |
| Skill | What it does |
|---|---|
boring-offer-audit |
Stress-test any offer idea against your World Code |
| Skill | What it does |
|---|---|
boring-email-sequence |
Story-driven email sequences using open loops |
boring-threads |
Threads posts, multi-post threads, and micro-essays in your voice |
Every skill reads your world-code/ directory. Your voice rules, your transformation promise, your method, your audience — it's all there. The skills don't ask you to re-explain your business every time. They already know.
Change your World Code, and every skill adapts.
The skills structure and reference format in this repo started from marketingskills by Corey Haines. Thanks for the foundation.
MIT