Google Ad Manager Impressions and Clicks Tracker

Script to track Google Ad Manager Impressions and Clicks, it will generate some ecommerce model pushed to Google Tag Manager dataLayer. ( Feel free to adapt the code over your needs)

Data Mappings

dataLayer Key	Ad Source Field
promotion_name	adUnitPath
promotion_id	campaignId
creative_name	creativeId
creative_slot	adUrl

dataLayer Pushes Examples

View Promotion

window.dataLayer.push({
    event: 'view_promotion',
    ecommerce: {
        items: [{
                promotion_name: {{adUnitPath}},
                promotion_id: {{campaignId}},
                creative_name: {{creativeId}},
                creative_slot: {{adUrl}}
            }
        ]
    }
});

Select Promotion

window.dataLayer.push({
    event: 'select_promotion',
    ecommerce: {
        items: [{
                promotion_name: {{adUnitPath}},
                promotion_id: {{campaignId}},
                creative_name: {{creativeId}},
                creative_slot: {{adUrl}}
            }
        ]
    }
});

Debug

Adding &ad_debug=1 to your browser bar will make the script to print some verbose information to the console