[19.0][ADD] website_blog_schema_org: Inject BlogPosting JSON-LD into blog posts

website_blog_schema_org/README.rst

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+.. image:: https://odoo-community.org/readme-banner-image
+   :target: https://odoo-community.org/get-involved?utm_source=readme
+   :alt: Odoo Community Association
+
+===============================
+Website Blog Schema.org JSON-LD
+===============================
+
+.. 
+   !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
+   !! This file is generated by oca-gen-addon-readme !!
+   !! changes will be overwritten.                   !!
+   !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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+   !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
+
+.. |badge1| image:: https://img.shields.io/badge/maturity-Beta-yellow.png
+    :target: https://odoo-community.org/page/development-status
+    :alt: Beta
+.. |badge2| image:: https://img.shields.io/badge/license-LGPL--3-blue.png
+    :target: http://www.gnu.org/licenses/lgpl-3.0-standalone.html
+    :alt: License: LGPL-3
+.. |badge3| image:: https://img.shields.io/badge/github-OCA%2Fwebsite-lightgray.png?logo=github
+    :target: https://github.com/OCA/website/tree/19.0/website_blog_schema_org
+    :alt: OCA/website
+.. |badge4| image:: https://img.shields.io/badge/weblate-Translate%20me-F47D42.png
+    :target: https://translation.odoo-community.org/projects/website-19-0/website-19-0-website_blog_schema_org
+    :alt: Translate me on Weblate
+.. |badge5| image:: https://img.shields.io/badge/runboat-Try%20me-875A7B.png
+    :target: https://runboat.odoo-community.org/builds?repo=OCA/website&target_branch=19.0
+    :alt: Try me on Runboat
+
+|badge1| |badge2| |badge3| |badge4| |badge5|
+
+This module adds structured ``schema.org/BlogPosting`` JSON-LD metadata
+to every published Odoo Website blog post.
+
+Why it matters
+--------------
+
+Search engines understand HTML, but they understand structured data even
+better. By embedding a JSON-LD block in each blog post, you help Google
+and other crawlers surface rich results such as headline, author,
+publication date, modification date, publisher and featured image.
+
+The module does not change the visual design of your blog; it only
+injects an invisible ``<script type="application/ld+json">`` block that
+uses the content you already maintain in Odoo.
+
+What is injected
+----------------
+
+The JSON-LD block is generated from the blog post record and includes:
+
+- ``@type``: ``BlogPosting``
+- ``headline``: post name
+- ``url`` and ``mainEntityOfPage``: canonical post URL
+- ``datePublished``: post date
+- ``dateModified``: last modification date
+- ``author``: name of the post author
+- ``publisher``: website name and logo
+- ``inLanguage``: current environment language
+- ``image``: OpenGraph image when available
+
+Technical notes
+---------------
+
+The module inherits ``blog.post`` and adds ``_get_article_jsonld()``.
+This method builds a Python dictionary following the schema.org
+``BlogPosting`` vocabulary, serialises it with
+``json.dumps(..., ensure_ascii=False)`` and returns it wrapped in
+``markupsafe.Markup`` so Odoo renders it as safe HTML.
+
+The template inherits ``website_blog.blog_post_complete`` and injects
+the script block right before ``<section id="o_wblog_post_top">`` using
+``t-out``.
+
+**Table of contents**
+
+.. contents::
+   :local:
+
+Installation
+============
+
+To install this module, you need to:
+
+1. Add this repository to your addons path, or install the
+   ``odoo-addon-website_blog_schema_org`` package.
+2. Make sure ``website_blog`` is installed.
+3. Update the apps list and install **Website Blog Schema.org JSON-LD**.
+
+Usage
+=====
+
+1. Open a published blog post in the frontend.
+2. Open the browser developer tools and search for
+   ``application/ld+json`` in the page source.
+3. You should see a JSON-LD script block right before the main post
+   section.
+4. Validate it with Google's `Rich Results
+   Test <https://search.google.com/test/rich-results>`__ or the
+   `Schema.org Validator <https://validator.schema.org/>`__.
+
+Bug Tracker
+===========
+
+Bugs are tracked on `GitHub Issues <https://github.com/OCA/website/issues>`_.
+In case of trouble, please check there if your issue has already been reported.
+If you spotted it first, help us to smash it by providing a detailed and welcomed
+`feedback <https://github.com/OCA/website/issues/new?body=module:%20website_blog_schema_org%0Aversion:%2019.0%0A%0A**Steps%20to%20reproduce**%0A-%20...%0A%0A**Current%20behavior**%0A%0A**Expected%20behavior**>`_.
+
+Do not contact contributors directly about support or help with technical issues.
+
+Credits
+=======
+
+Authors
+-------
+
+* Domatix
+
+Contributors
+------------
+
+- `Domatix <https://www.domatix.com>`__:
+
+  - Nacho Serra
+
+Maintainers
+-----------
+
+This module is maintained by the OCA.
+
+.. image:: https://odoo-community.org/logo.png
+   :alt: Odoo Community Association
+   :target: https://odoo-community.org
+
+OCA, or the Odoo Community Association, is a nonprofit organization whose
+mission is to support the collaborative development of Odoo features and
+promote its widespread use.
+
+This module is part of the `OCA/website <https://github.com/OCA/website/tree/19.0/website_blog_schema_org>`_ project on GitHub.
+
+You are welcome to contribute. To learn how please visit https://odoo-community.org/page/Contribute.

website_blog_schema_org/__init__.py

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+from . import models

website_blog_schema_org/__manifest__.py

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+{
+    "name": "Website Blog Schema.org JSON-LD",
+    "summary": "Inject schema.org BlogPosting JSON-LD metadata into blog posts",
+    "version": "19.0.1.0.0",
+    "category": "Website",
+    "license": "LGPL-3",
+    "website": "https://github.com/OCA/website",
+    "author": "Domatix, Odoo Community Association (OCA)",
+    "application": False,
+    "installable": True,
+    "depends": ["website_blog"],
+    "data": ["views/blog_post_templates.xml"],
+}

website_blog_schema_org/models/__init__.py

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+from . import blog_post

website_blog_schema_org/models/blog_post.py

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+# Copyright 2026 Domatix <info@domatix.com>
+# License LGPL-3.0 or later (http://www.gnu.org/licenses/lgpl.html).
+
+import json
+
+from markupsafe import Markup
+
+from odoo import models
+
+
+class BlogPost(models.Model):
+    _inherit = "blog.post"
+
+    def _get_article_jsonld(self):
+        """Build a schema.org BlogPosting JSON-LD block."""
+        self.ensure_one()
+        website = self.website_id or self.env["website"].get_current_website()
+        base_url = website.get_base_url()
+        slug = self.env["ir.http"]._slug
+        url = f"{base_url}/blog/{slug(self.blog_id)}/{slug(self)}"
+        logo_url = f"{base_url}/web/image/website/{website.id}/logo"
+        og_img = self.website_meta_og_img
+        if og_img and og_img.startswith("http"):
+            image = og_img
+        elif og_img:
+            image = f"{base_url}/web/image/{og_img}"
+        else:
+            image = None
+        date_published = self.post_date.isoformat() if self.post_date else None
+        date_modified = self.write_date.isoformat() if self.write_date else None
+        data = {
+            "@context": "https://schema.org",
+            "@type": "BlogPosting",
+            "headline": self.name or "",
+            "mainEntityOfPage": {
+                "@type": "WebPage",
+                "@id": url,
+            },
+            "url": url,
+            "datePublished": date_published,
+            "dateModified": date_modified,
+            "publisher": {
+                "@type": "Organization",
+                "name": website.name,
+                "logo": {
+                    "@type": "ImageObject",
+                    "url": logo_url,
+                },
+            },
+            "inLanguage": self.env.lang,
+        }
+        author_name = self.author_id.sudo().name
+        if author_name:
+            data["author"] = {"@type": "Person", "name": author_name}
+        if image:
+            data["image"] = image
+        return Markup(json.dumps(data, ensure_ascii=False))

website_blog_schema_org/pyproject.toml

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+[build-system]
+requires = ["whool"]
+build-backend = "whool.buildapi"

website_blog_schema_org/readme/CONTRIBUTORS.md

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+- [Domatix](https://www.domatix.com):
+  - Nacho Serra

website_blog_schema_org/readme/DESCRIPTION.md

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+This module adds structured `schema.org/BlogPosting` JSON-LD metadata to every published Odoo Website blog post.
+
+## Why it matters
+
+Search engines understand HTML, but they understand structured data even better. By embedding a JSON-LD block in each blog post, you help Google and other crawlers surface rich results such as headline, author, publication date, modification date, publisher and featured image.
+
+The module does not change the visual design of your blog; it only injects an invisible `<script type="application/ld+json">` block that uses the content you already maintain in Odoo.
+
+## What is injected
+
+The JSON-LD block is generated from the blog post record and includes:
+
+* `@type`: `BlogPosting`
+* `headline`: post name
+* `url` and `mainEntityOfPage`: canonical post URL
+* `datePublished`: post date
+* `dateModified`: last modification date
+* `author`: name of the post author
+* `publisher`: website name and logo
+* `inLanguage`: current environment language
+* `image`: OpenGraph image when available
+
+## Technical notes
+
+The module inherits `blog.post` and adds `_get_article_jsonld()`. This method builds a Python dictionary following the schema.org `BlogPosting` vocabulary, serialises it with `json.dumps(..., ensure_ascii=False)` and returns it wrapped in `markupsafe.Markup` so Odoo renders it as safe HTML.
+
+The template inherits `website_blog.blog_post_complete` and injects the script block right before `<section id="o_wblog_post_top">` using `t-out`.

website_blog_schema_org/readme/INSTALL.md

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+To install this module, you need to:
+
+1. Add this repository to your addons path, or install the
+   ``odoo-addon-website_blog_schema_org`` package.
+2. Make sure ``website_blog`` is installed.
+3. Update the apps list and install **Website Blog Schema.org JSON-LD**.

website_blog_schema_org/readme/USAGE.md

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+1. Open a published blog post in the frontend.
+2. Open the browser developer tools and search for `application/ld+json` in the page source.
+3. You should see a JSON-LD script block right before the main post section.
+4. Validate it with Google's [Rich Results Test](https://search.google.com/test/rich-results) or the [Schema.org Validator](https://validator.schema.org/).