Repurposing is turning one substantial piece of content into many smaller pieces shaped for different platforms, so a single effort reaches more people in more places. The reliable pattern is a pillar piece, a video, a long post, an essay, broken down into derivatives, clips, threads, posts, an email, each adapted to where it will live rather than copied across unchanged. Done well it multiplies reach without multiplying the hard work of having something to say.
This reference covers how to do it without producing thin, repetitive filler.
01-the-case-for-repurposing.mdwhy one good idea should travel02-pillar-and-derivative-formats.mdthe hub-and-spoke structure03-adapting-to-each-platform.mdwhy copying across platforms fails04-a-repeatable-workflow.mda process you can run every time05-what-not-to-repurpose.mdwhen repurposing produces slop instead of reach
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