diff --git a/src/Data/AbstractAugmented.php b/src/Data/AbstractAugmented.php
index 2d79ff3eba1..63b59544754 100644
--- a/src/Data/AbstractAugmented.php
+++ b/src/Data/AbstractAugmented.php
@@ -2,6 +2,7 @@
 
 namespace Statamic\Data;
 
+use ReflectionMethod;
 use Statamic\Contracts\Data\Augmented;
 use Statamic\Fields\Value;
 use Statamic\Statamic;
@@ -97,11 +98,25 @@ private function methodExistsOnThisClass(string $method): bool
 
     private function methodExistsOnData(string $handle, string $method): bool
     {
-        return method_exists($this->data, $method)
+        // Non-public methods route through __call(), which re-augments the same handle forever
+        return $this->publicMethodExistsOnData($method)
             && collect($this->keys())->contains(Str::snake($handle))
             && ! in_array($handle, ['hook', 'value', 'entry']);
     }
 
+    private function publicMethodExistsOnData(string $method): bool
+    {
+        static $cache = [];
+
+        if (! method_exists($this->data, $method)) {
+            return false;
+        }
+
+        $key = get_class($this->data).'::'.$method;
+
+        return $cache[$key] ??= (new ReflectionMethod($this->data, $method))->isPublic();
+    }
+
     protected function getFromData($handle)
     {
         $value = method_exists($this->data, 'value') ? $this->data->value($handle) : $this->data->get($handle);
diff --git a/tests/Data/AugmentedTest.php b/tests/Data/AugmentedTest.php
index cce9ebae385..c424c71c825 100644
--- a/tests/Data/AugmentedTest.php
+++ b/tests/Data/AugmentedTest.php
@@ -10,6 +10,7 @@
 use Statamic\Facades\Blueprint;
 use Statamic\Fields\Fieldtype;
 use Statamic\Fields\Value;
+use Statamic\Support\Str;
 use Tests\TestCase;
 
 class AugmentedTest extends TestCase
@@ -332,6 +333,36 @@ public function no_infinite_loop_when_getting_keys_that_match_methods()
         $this->assertEqualsValue('selected', $augmented->get('select'));
         $this->assertEqualsValue('excepted', $augmented->get('except'));
     }
+
+    #[Test]
+    public function it_ignores_non_public_methods_on_the_thing()
+    {
+        $thing = new ThingWithNonPublicMethods([
+            'protected_method' => 'protected data value',
+            'private_method' => 'private data value',
+            'public_method' => 'public data value',
+        ]);
+
+        $augmented = new BaseAugmentedThing($thing);
+
+        $this->assertEqualsValue('protected data value', $augmented->get('protected_method'));
+        $this->assertEqualsValue('private data value', $augmented->get('private_method'));
+        $this->assertEqualsValue('from the public method', $augmented->get('public_method'));
+    }
+
+    #[Test]
+    public function it_uses_protected_methods_on_the_augmented_thing()
+    {
+        $augmented = new class($this->thing) extends BaseAugmentedThing
+        {
+            protected function foo()
+            {
+                return 'from the protected method';
+            }
+        };
+
+        $this->assertEqualsValue('from the protected method', $augmented->get('foo'));
+    }
 }
 
 class Thing
@@ -362,6 +393,34 @@ public function cantCallMe()
     }
 }
 
+class ThingWithNonPublicMethods extends Thing
+{
+    public function __call($method, $args)
+    {
+        return $this->augmentedValue(Str::snake($method));
+    }
+
+    public function augmentedValue($key)
+    {
+        return (new BaseAugmentedThing($this))->get($key);
+    }
+
+    public function publicMethod()
+    {
+        return 'from the public method';
+    }
+
+    protected function protectedMethod()
+    {
+        return 'from the protected method';
+    }
+
+    private function privateMethod()
+    {
+        return 'from the private method';
+    }
+}
+
 class BlueprintThing extends Thing
 {
     public function blueprint()
diff --git a/tests/Data/Entries/AugmentedEntryTest.php b/tests/Data/Entries/AugmentedEntryTest.php
index 1fcf1fe9637..5fffd4405d7 100644
--- a/tests/Data/Entries/AugmentedEntryTest.php
+++ b/tests/Data/Entries/AugmentedEntryTest.php
@@ -251,4 +251,22 @@ public function it_doesnt_evaluated_computed_callbacks_when_getting_keys()
         $augmented->get('computed');
         $this->assertEquals(2, $computedCallbackCount);
     }
+
+    #[Test]
+    public function it_gets_a_field_whose_name_matches_a_non_public_method_on_the_entry()
+    {
+        $blueprint = Blueprint::makeFromFields([
+            'cp_url' => ['type' => 'text'],
+        ])->setHandle('test');
+        Blueprint::shouldReceive('in')->with('collections/test')->andReturn(collect(['test' => $blueprint]));
+
+        tap(Collection::make('test'))->save();
+
+        $entry = EntryFactory::collection('test')
+            ->slug('entry-slug')
+            ->data(['cp_url' => 'the stored value'])
+            ->create();
+
+        $this->assertEquals('the stored value', $entry->augmentedValue('cp_url')->value());
+    }
 }