@@ -120,7 +120,7 @@ The central buying decision is whether to replace HubSpot completely or keep a C
 | Tool | Best for | CRM status | AI-agent support | Integrations | Pricing model |
 |---|---|---|---|---|---|
 | HubSpot | Integrated CRM and marketing operations | [CRM records are part of its customer platform](https://www.hubspot.com/products/marketing) | AI features sit within its marketing products | Application and platform connections | [Marketing Hub editions include marketing-contact billing considerations](https://www.hubspot.com/pricing/marketing) |
-| Sim | Lead research, enrichment, routing, follow-up, and reporting across existing tools | No; connects to an existing CRM or data store | Native visual AI-agent and workflow building | APIs, webhooks, MCP, and application tools | [Cloud plans and self-hosting are available](https://docs.sim.ai/platform/costs) |
+| Sim | Lead research, enrichment, routing, follow-up, and reporting across existing tools | No; connects to an existing CRM or data store | Native visual AI-agent and workflow building | APIs, webhooks, Model Context Protocol (MCP) connections to tools and data, and application tools | [Cloud plans and self-hosting are available](https://docs.sim.ai/platform/costs) |
 | ActiveCampaign | Packaged email, lifecycle, and sales automation | [CRM and sales automation are offered](https://www.activecampaign.com/pricing) | AI agents are packaged with its marketing products | [Application connections, APIs, and webhooks](https://developers.activecampaign.com/reference/webhooks) | Tailored subscriptions based on selected capabilities and contact requirements |
 | Brevo | Email, messaging, automation, and sales tools for smaller teams | [Sales features are available with marketing plans](https://www.brevo.com/pricing/) | AI content tools and MCP connections are available | [APIs and webhooks](https://developers.brevo.com/docs/how-to-use-webhooks) | Subscription tiers based primarily on messaging volume and features |
 | Adobe Marketo Engage | Enterprise campaign operations and lead management | No; [native CRM integrations are listed in its packages](https://business.adobe.com/products/marketo/pricing/) | AI personalization is included in selected packages | Enterprise CRM and API connections | Quote-based capability packages |