diff --git a/web/sdk/admin/views/organizations/list/create.tsx b/web/sdk/admin/views/organizations/list/create.tsx
index 6226bdc6e..4f2f007a2 100644
--- a/web/sdk/admin/views/organizations/list/create.tsx
+++ b/web/sdk/admin/views/organizations/list/create.tsx
@@ -132,6 +132,7 @@ export function CreateOrganizationPanel({
         orgOwnerEmail: data.orgOwnerEmail,
         metadata: {
           country: data.country,
+          poc: data.orgOwnerEmail.toLowerCase(),
         },
       };