diff --git a/assets/og/home.png b/assets/og/home.png
new file mode 100644
index 0000000..84136d9
Binary files /dev/null and b/assets/og/home.png differ
diff --git a/assets/og/play.png b/assets/og/play.png
new file mode 100644
index 0000000..02cc0d9
Binary files /dev/null and b/assets/og/play.png differ
diff --git a/assets/og/snippet.png b/assets/og/snippet.png
new file mode 100644
index 0000000..f5f589b
Binary files /dev/null and b/assets/og/snippet.png differ
diff --git a/includes/meta.php b/includes/meta.php
index 522f2b4..8df57a8 100644
--- a/includes/meta.php
+++ b/includes/meta.php
@@ -5,6 +5,9 @@
  * - $canonical_url: canonical URL, or false to omit it. When unset, it is https://psalm.dev plus
  *   the request path without query, repeated slashes or a trailing slash (pages with fixed
  *   URLs set it explicitly, since routes are case-insensitive)
+ * - $og: link preview (Open Graph and Twitter card) values, merged over the defaults below: type, title,
+ *   description, url, image (site path of a PNG), image_width, image_height, image_alt, twitter_card.
+ *   Without a title or description, previews fall back to <title> and $meta_description.
  */
 require_once __DIR__ . '/asset.php';
 
@@ -13,6 +16,19 @@
     $canonical_path = rtrim((string) preg_replace('#/+#', '/', strtok($_SERVER['REQUEST_URI'] ?? '/', '?')), '/');
     $canonical_url = 'https://psalm.dev' . ($canonical_path === '' ? '/' : $canonical_path);
 }
+
+$og = ($og ?? []) + [
+    'type' => 'website',
+    'title' => null,
+    'description' => $meta_description ?? null,
+    'url' => $canonical_url ?: null,
+    'image' => '/assets/og/home.png',
+    'image_width' => 1200,
+    'image_height' => 630,
+    'image_alt' => 'Psalm: Give PHP the love it deserves',
+    'twitter_card' => 'summary_large_image',
+];
+$og_attr = static fn (string $value): string => htmlspecialchars($value, ENT_QUOTES | ENT_SUBSTITUTE);
 ?>
 <?php if (!empty($meta_description)): ?>
 <meta name="description" content="<?= htmlspecialchars($meta_description, ENT_QUOTES) ?>" />
@@ -21,7 +37,24 @@
 <link rel="canonical" href="<?= htmlspecialchars($canonical_url, ENT_QUOTES) ?>" />
 <?php endif ?>
 <meta property="og:site_name" content="Psalm" />
-<meta property="og:image" content="https://psalm.dev/psalm_preview.png" />
+<meta property="og:type" content="<?= $og_attr($og['type']) ?>" />
+<?php if ($og['title']): ?>
+<meta property="og:title" content="<?= $og_attr($og['title']) ?>" />
+<?php endif ?>
+<?php if ($og['description']): ?>
+<meta property="og:description" content="<?= $og_attr($og['description']) ?>" />
+<?php endif ?>
+<?php if ($og['url']): ?>
+<meta property="og:url" content="<?= $og_attr($og['url']) ?>" />
+<?php endif ?>
+<meta property="og:image" content="<?= $og_attr('https://psalm.dev' . asset_url($og['image'])) ?>" />
+<meta property="og:image:type" content="image/png" />
+<meta property="og:image:width" content="<?= (int) $og['image_width'] ?>" />
+<meta property="og:image:height" content="<?= (int) $og['image_height'] ?>" />
+<meta property="og:image:alt" content="<?= $og_attr($og['image_alt']) ?>" />
+<meta name="twitter:card" content="<?= $og_attr($og['twitter_card']) ?>" />
+<meta name="twitter:site" content="@psalmphp" />
+<meta name="theme-color" content="#0057b7" />
 <link rel="stylesheet" href="<?= asset_url('/assets/css/site.css') ?>">
 <?php /* Fonts used above the fold on every page: request them with the stylesheet instead of after it is parsed */ ?>
 <link rel="preload" href="/extra/national-2-web-bold.woff2" as="font" type="font/woff2" crossorigin>
diff --git a/psalm-baseline.xml b/psalm-baseline.xml
index cce1d6b..179c030 100644
--- a/psalm-baseline.xml
+++ b/psalm-baseline.xml
@@ -89,7 +89,6 @@
       <code><![CDATA[$article]]></code>
       <code><![CDATA[$article]]></code>
       <code><![CDATA[$article]]></code>
-      <code><![CDATA[$article]]></code>
     </PossiblyUndefinedGlobalVariable>
     <RiskyTruthyFalsyComparison>
       <code><![CDATA[$published]]></code>
@@ -129,6 +128,7 @@
     <UnusedVariable>
       <code><![CDATA[$meta_description]]></code>
       <code><![CDATA[$not_found_message]]></code>
+      <code><![CDATA[$og]]></code>
       <code><![CDATA[$title]]></code>
     </UnusedVariable>
   </file>
@@ -187,6 +187,7 @@
   <file src="views/index.php">
     <UnusedVariable>
       <code><![CDATA[$canonical_url]]></code>
+      <code><![CDATA[$og]]></code>
     </UnusedVariable>
   </file>
   <file src="views/issue_redirect.php">
@@ -226,6 +227,7 @@
       <code><![CDATA[$canonical_url]]></code>
       <code><![CDATA[$not_found_message]]></code>
       <code><![CDATA[$not_found_message]]></code>
+      <code><![CDATA[$og]]></code>
     </UnusedVariable>
   </file>
   <file src="views/support.php">
diff --git a/psalm_preview.png b/psalm_preview.png
deleted file mode 100644
index 02be00d..0000000
Binary files a/psalm_preview.png and /dev/null differ
diff --git a/views/article.php b/views/article.php
index 853d192..34803c0 100644
--- a/views/article.php
+++ b/views/article.php
@@ -61,6 +61,17 @@
 $meta_description = $description;
 $timestamp = strtotime($article->date);
 $published = $timestamp === false ? null : date('c', $timestamp);
+$og = [
+    'type' => 'article',
+    'title' => $article->title,
+    'description' => $description,
+    'url' => $canonical_url ?: $url,
+    'image' => '/article_thumbnail.png',
+    'image_width' => 490,
+    'image_height' => 459,
+    'image_alt' => 'Psalm',
+    'twitter_card' => 'summary',
+];
 
 ?>
 <html lang="<?= $lang ?>">
@@ -74,18 +85,9 @@
 <?php endforeach ?>
 <link rel="alternate" hreflang="x-default" href="<?= $e($alternates['en'] ?? $url) ?>" />
 <?php endif ?>
-<meta property="og:type" content="article" />
-<meta property="og:title" content="<?= $e($article->title) ?>" />
-<meta property="og:description" content="<?= $e($description) ?>" />
-<meta property="og:url" content="<?= $e($canonical_url ?: $url) ?>" />
 <?php if ($published): ?>
 <meta property="article:published_time" content="<?= $published ?>" />
 <?php endif ?>
-<meta name="twitter:card" content="summary" />
-<meta name="twitter:site" content="@psalmphp" />
-<meta name="twitter:title" content="<?= $e($article->title) ?>" />
-<meta name="twitter:description" content="<?= $e($description) ?>" />
-<meta name="twitter:image" content="https://psalm.dev/article_thumbnail.png" />
 <script type="application/ld+json">
 <?= json_encode(array_filter([
     '@context' => 'https://schema.org',
diff --git a/views/index.php b/views/index.php
index de74095..5469b57 100755
--- a/views/index.php
+++ b/views/index.php
@@ -8,6 +8,15 @@
 // /play (?page=play from .htaccess): nav plus the playground filling the viewport, nothing else
 $playground_page = ($_GET['page'] ?? null) === 'play';
 $canonical_url = $playground_page ? 'https://psalm.dev/play' : 'https://psalm.dev/';
+$og = $playground_page ? [
+    'title' => 'Psalm Playground: PHP static analysis in your browser',
+    'description' => 'Paste PHP, see type errors and bugs as you type, and share a link to the result.',
+    'image' => '/assets/og/play.png',
+    'image_alt' => 'Psalm Playground: a PHP function with an InvalidArgument error underlined in red',
+] : [
+    'title' => 'Psalm: give PHP the love it deserves',
+    'description' => 'Psalm is a free & open-source static analysis tool that helps you identify problems in your PHP code, so you can sleep a little better.',
+];
 // homepage news: up to three articles from the last two weeks, listed under the playground widget
 $fresh_articles = $playground_page ? [] : PsalmDotOrg\FreshArticle::recent(dirname(__DIR__) . '/assets/articles');
 ?>
diff --git a/views/snippet.php b/views/snippet.php
index 002fd21..d76a8bc 100644
--- a/views/snippet.php
+++ b/views/snippet.php
@@ -147,6 +147,14 @@
 // Snippets are user-submitted code: crawlable for their links, but kept out of the index
 header('X-Robots-Tag: noindex, follow');
 $canonical_url = false;
+// Same preview for every snippet: it never shows the submitted code
+$og = [
+    'title' => 'Psalm snippet',
+    'description' => 'PHP code analyzed by Psalm, the static analysis tool for PHP. Open it to see the code and the issues Psalm found.',
+    'url' => 'https://psalm.dev/r/' . $hash,
+    'image' => '/assets/og/snippet.png',
+    'image_alt' => 'Psalm code snippet: a PHP function with a PossiblyNullPropertyFetch issue underlined in red',
+];
 ?>
 <html lang="en">
 <head>