diff --git a/config/config.exs b/config/config.exs
index 3c42a33..fbaa96d 100644
--- a/config/config.exs
+++ b/config/config.exs
@@ -3,3 +3,9 @@ import Config
 config :logger, :console, colors: [enabled: false]
 config :phoenix_template, :json_library, Jason
 config :phoenix_template, :trim_on_html_eex_engine, true
+
+config :phoenix_template, :format_encoders,
+  markup: Phoenix.TemplateTest.MarkupEncoder,
+  custom: Phoenix.TemplateTest.CustomEncoder
+
+config :phoenix_template, :html_formats, [:markup]
diff --git a/lib/phoenix/template.ex b/lib/phoenix/template.ex
index a452d86..b7ccceb 100644
--- a/lib/phoenix/template.ex
+++ b/lib/phoenix/template.ex
@@ -40,6 +40,32 @@ defmodule Phoenix.Template do
       config :phoenix_template, :format_encoders,
         html: Phoenix.HTML.Engine
 
+  ### HTML formats
+
+  `.html.eex` templates are compiled and encoded with `Phoenix.HTML.Engine`,
+  which provides HTML safety. Other formats are compiled with `EEx.SmartEngine`,
+  which interpolates values as is.
+
+  A format that renders HTML-like markup but needs its own encoder, for
+  example one that post-processes the rendered markup, can be compiled
+  with `Phoenix.HTML.Engine` too by listing it in the `:html_formats` option:
+
+      config :phoenix_template, :format_encoders, mjml: MyApp.MJML
+      config :phoenix_template, :html_formats, [:html, :mjml]
+
+  Its templates are then compiled exactly like `.html.eex` ones. Interpolated
+  values are escaped unless they are marked as safe, such as with
+  `Phoenix.HTML.raw/1`, the `:trim_on_html_eex_engine` option applies, and
+  the format encoder receives the `{:safe, iodata}` tuple that they return:
+
+      defmodule MyApp.MJML do
+        def encode_to_iodata!({:safe, mjml}), do: MyApp.MJML.to_html(mjml)
+      end
+
+  In case the `{:safe, ...}` tuple is not received, you should raise, as it means
+  the user likely has not configured the `html_formats` accordingly.
+
+  This requires `phoenix_html` as a dependency.
   """
 
   @type path :: binary
diff --git a/lib/phoenix/template/eex_engine.ex b/lib/phoenix/template/eex_engine.ex
index 442023d..9eae2eb 100644
--- a/lib/phoenix/template/eex_engine.ex
+++ b/lib/phoenix/template/eex_engine.ex
@@ -20,37 +20,46 @@ defmodule Phoenix.Template.EExEngine do
                 "template paths in Phoenix require the format extension, got: #{path}"
       end
 
-    case Phoenix.Template.format_encoder(format) do
-      Phoenix.HTML.Engine ->
-        unless Code.ensure_loaded?(Phoenix.HTML.Engine) do
-          raise "could not load Phoenix.HTML.Engine to use with .html.eex templates. " <>
-                  "You can configure your own format encoder for HTML but we recommend " <>
-                  "adding phoenix_html as a dependency as it provides XSS protection."
-        end
-
-        trim =
-          case Application.get_env(:phoenix_template, :trim_on_html_eex_engine) do
-            nil ->
-              case Application.get_env(:phoenix_view, :trim_on_html_eex_engine) do
-                nil ->
-                  Application.get_env(:phoenix, :trim_on_html_eex_engine, true)
+    if html_format?(format) do
+      if not Code.ensure_loaded?(Phoenix.HTML.Engine) do
+        raise "could not load Phoenix.HTML.Engine to use with .#{format}.eex templates. " <>
+                "You can configure your own format encoder for HTML but we recommend " <>
+                "adding phoenix_html as a dependency as it provides XSS protection."
+      end
 
-                boolean ->
-                  IO.warn(
-                    "config :phoenix_view, :trim_on_html_eex_engine is deprecated, please use config :phoenix_template, :trim_on_html_eex_engine instead"
-                  )
+      trim =
+        case Application.get_env(:phoenix_template, :trim_on_html_eex_engine) do
+          nil ->
+            case Application.get_env(:phoenix_view, :trim_on_html_eex_engine) do
+              nil ->
+                Application.get_env(:phoenix, :trim_on_html_eex_engine, true)
 
-                  boolean
-              end
+              boolean ->
+                IO.warn(
+                  "config :phoenix_view, :trim_on_html_eex_engine is deprecated, please use config :phoenix_template, :trim_on_html_eex_engine instead"
+                )
 
-            boolean ->
-              boolean
-          end
+                boolean
+            end
 
-        [engine: Phoenix.HTML.Engine, trim: trim]
+          boolean ->
+            boolean
+        end
 
-      _ ->
-        [engine: EEx.SmartEngine]
+      [engine: Phoenix.HTML.Engine, trim: trim]
+    else
+      [engine: EEx.SmartEngine]
     end
   end
+
+  defp html_format?(format) do
+    Phoenix.Template.format_encoder(format) == Phoenix.HTML.Engine or
+      format in html_formats()
+  end
+
+  defp html_formats do
+    :phoenix_template
+    |> Application.get_env(:html_formats, [])
+    |> Enum.map(&to_string/1)
+  end
 end
diff --git a/test/fixtures/templates/show.custom.eex b/test/fixtures/templates/show.custom.eex
new file mode 100644
index 0000000..dfc0b3a
--- /dev/null
+++ b/test/fixtures/templates/show.custom.eex
@@ -0,0 +1 @@
+<div>Custom! <%= @message %></div>
diff --git a/test/fixtures/templates/show.markup.eex b/test/fixtures/templates/show.markup.eex
new file mode 100644
index 0000000..fba3ced
--- /dev/null
+++ b/test/fixtures/templates/show.markup.eex
@@ -0,0 +1 @@
+<div>Markup! <%= @message %></div>
diff --git a/test/fixtures/templates/trim.markup.eex b/test/fixtures/templates/trim.markup.eex
new file mode 100644
index 0000000..9d48221
--- /dev/null
+++ b/test/fixtures/templates/trim.markup.eex
@@ -0,0 +1,3 @@
+<%= 12 %>
+  <%= 34 %>
+<%= 56 %>
diff --git a/test/phoenix/template_test.exs b/test/phoenix/template_test.exs
index 3b79052..c30eeb4 100644
--- a/test/phoenix/template_test.exs
+++ b/test/phoenix/template_test.exs
@@ -1,3 +1,11 @@
+defmodule Phoenix.TemplateTest.MarkupEncoder do
+  def encode_to_iodata!({:safe, body}), do: ["markup:", body]
+end
+
+defmodule Phoenix.TemplateTest.CustomEncoder do
+  def encode_to_iodata!(body), do: ["custom:", body]
+end
+
 defmodule Phoenix.TemplateTest do
   use ExUnit.Case, async: true
 
@@ -74,10 +82,36 @@ defmodule Phoenix.TemplateTest do
       refute AllTemplates.__mix_recompile__?()
     end
 
+    test "compiles templates of html formats with Phoenix.HTML.Engine" do
+      assert AllTemplates.show_markup_eex(%{message: "<hello>"})
+             |> Phoenix.HTML.safe_to_string() ==
+               "<div>Markup! &lt;hello&gt;</div>\n"
+
+      assert AllTemplates.show_markup_eex(%{message: {:safe, "<hello>"}})
+             |> Phoenix.HTML.safe_to_string() ==
+               "<div>Markup! <hello></div>\n"
+
+      assigns = %{message: "<hello>"}
+
+      assert Template.render_to_string(AllTemplates, "show_markup_eex", "markup", assigns) ==
+               "markup:<div>Markup! &lt;hello&gt;</div>\n"
+    end
+
+    test "compiles templates of other formats with EEx.SmartEngine" do
+      assert AllTemplates.show_custom_eex(%{message: "<hello>"}) ==
+               "<div>Custom! <hello></div>\n"
+
+      assigns = %{message: "<hello>"}
+
+      assert Template.render_to_string(AllTemplates, "show_custom_eex", "custom", assigns) ==
+               "custom:<div>Custom! <hello></div>\n"
+    end
+
     if Version.match?(System.version(), ">= 1.12.0") do
       test "trims only compiled HTML files" do
         assert AllTemplates.no_trim_text_eex(%{}) == "12\n  34\n56\n"
         assert AllTemplates.trim_html_eex(%{}) |> Phoenix.HTML.safe_to_string() == "12\n34\n56"
+        assert AllTemplates.trim_markup_eex(%{}) |> Phoenix.HTML.safe_to_string() == "12\n34\n56"
       end
     end