diff --git a/lib/mcp_registry_web/components/layouts.ex b/lib/mcp_registry_web/components/layouts.ex
index e57b68a..1205fcb 100644
--- a/lib/mcp_registry_web/components/layouts.ex
+++ b/lib/mcp_registry_web/components/layouts.ex
@@ -73,6 +73,7 @@ defmodule McpRegistryWeb.Layouts do
           <.nav_link navigate={~p"/servers"} current={@active == :servers}>servers</.nav_link>
           <.nav_link href={~p"/api/v0/servers"} current={false}>api</.nav_link>
           <.nav_link href={~p"/llms.txt"} current={false}>llms.txt</.nav_link>
+          <.nav_link href="https://gateway.mcpharbor.dev" current={false}>gateway</.nav_link>
           <span class="mx-1 hidden h-5 w-px bg-rule sm:block"></span>
           <.theme_toggle />
           <.link
@@ -129,13 +130,11 @@ defmodule McpRegistryWeb.Layouts do
             <:link_item href={~p"/llms.txt"}>llms.txt</:link_item>
             <:link_item href={~p"/api/v0/servers"}>JSON API</:link_item>
             <:link_item href={~p"/mcp"}>MCP endpoint</:link_item>
+            <:link_item href="https://gateway.mcpharbor.dev">MCP Gateway</:link_item>
           </.footer_column>
 
           <.footer_column title="Project">
-            <:link_item href="https://github.com/lbesecker195/MCP_Registry">
-              Source on GitHub
-            </:link_item>
-            <:link_item href="https://github.com/lbesecker195/MCP_Registry/wiki">Wiki</:link_item>
+            <:link_item navigate={~p"/book"}>The book</:link_item>
             <:link_item href="https://seriouslysimpleanalytics.com">
               Seriously Simple Analytics
             </:link_item>
@@ -145,17 +144,22 @@ defmodule McpRegistryWeb.Layouts do
         <div class="mt-10 flex flex-col justify-between gap-3 border-t border-rule pt-6 font-mono text-xs text-dim sm:flex-row">
           <span>
             Copyright LoganBesecker.com 2026 &middot; Apache 2.0
-            <%!-- DB-IP's free database is CC BY 4.0; this credit is a condition
-                  of the licence, not a recommendation. Removing it means the
-                  geo data can no longer be used. --%>
-            &middot; IP data from
-            <a
-              href="https://db-ip.com"
-              rel="noopener"
-              class="underline decoration-rule-strong underline-offset-4 transition-colors hover:decoration-brand"
-            >
-              DB-IP
-            </a>
+            <%!-- DB-IP's free database is CC BY 4.0, and the credit is a
+                  condition of that licence rather than a recommendation. It is
+                  therefore tied to whether the data is actually loaded: geo
+                  blocking is off, so nothing here uses DB-IP and no credit is
+                  owed. Switch GEO_BLOCK_ENABLED on and the credit comes back
+                  by itself, which is safer than remembering to re-add it. --%>
+            <span :if={geo_data_in_use?()}>
+              &middot; IP data from
+              <a
+                href="https://db-ip.com"
+                rel="noopener"
+                class="underline decoration-rule-strong underline-offset-4 transition-colors hover:decoration-brand"
+              >
+                DB-IP
+              </a>
+            </span>
           </span>
           <span>
             Analytics by
@@ -176,6 +180,15 @@ defmodule McpRegistryWeb.Layouts do
     """
   end
 
+  # True only when a geo database is actually configured to load. The DB-IP
+  # credit is a licence condition on *use* of the data, so it follows this
+  # rather than being hardcoded.
+  defp geo_data_in_use? do
+    Application.get_env(:mcp_registry, :geo_block, [])
+    |> Keyword.get(:cities, [])
+    |> Enum.any?()
+  end
+
   attr :current, :boolean, default: false
   attr :rest, :global, include: ~w(href navigate patch)
   slot :inner_block, required: true
@@ -228,10 +241,12 @@ defmodule McpRegistryWeb.Layouts do
   belongs to the page frame, not to the listing being described, and any page
   can drop it into a sidebar.
 
-  The book is a live affiliate link and carries `rel="sponsored"`, which is
-  what Google asks for on paid or affiliate placements — without it the link
-  reads as an editorial endorsement and puts the whole page's ranking at risk.
-  The other three are unsold, and open a pre-filled enquiry email so an
+  The book tile points at `/book`, not at Amazon. A cold click from a 250px
+  tile to a product page converts badly; the landing page names the reader's
+  problem first and asks for the click afterwards, and the visit stays on the
+  site in the meantime. `/book` carries the affiliate link and its disclosure.
+
+  The other three slots are unsold, and open a pre-filled enquiry email so an
   interested buyer can name a price without leaving the page.
 
   Image paths go through `~p`, which appends the digest that
@@ -252,8 +267,8 @@ defmodule McpRegistryWeb.Layouts do
   @sponsor_slots [
     %{
       file: "Book.png",
-      alt: "Sponsored: book cover — opens Amazon",
-      kind: :affiliate
+      alt: "MCP Server Optimization — the book behind this registry",
+      kind: :book
     },
     %{file: "sponsor-1.png", alt: "Sponsor slot available — email to enquire", kind: :enquiry},
     %{file: "sponsor-2.png", alt: "Sponsor slot available — email to enquire", kind: :enquiry},
@@ -289,18 +304,14 @@ defmodule McpRegistryWeb.Layouts do
             `scale: 1.4` while `transform` stays `none`. --%>
       <ul class="flex flex-col items-center gap-3">
         <li :for={slot <- @slots} class="relative z-0 hover:z-20">
-          <%!-- The affiliate link opens in a new tab and is marked sponsored.
-                The enquiry links are mailto: -- no target, because a new tab
-                for a mail client leaves a blank window behind, and no
-                rel="sponsored", which describes paid outbound links and means
-                nothing on a mailto. --%>
+          <%!-- Both destinations are ours now -- /book and a mailto -- so
+                neither needs target="_blank" or rel="sponsored". The affiliate
+                link and its disclosure live on /book. --%>
           <a
             href={slot_href(slot)}
-            target={if slot.kind == :affiliate, do: "_blank"}
-            rel={if slot.kind == :affiliate, do: "sponsored noopener noreferrer"}
             class={[
               sponsor_tile(),
-              if(slot.kind == :affiliate,
+              if(slot.kind == :book,
                 do: "border-rule hover:border-brand/60",
                 else: "border-dashed border-rule hover:border-brand/60"
               )
@@ -330,7 +341,7 @@ defmodule McpRegistryWeb.Layouts do
     """
   end
 
-  defp slot_href(%{kind: :affiliate}), do: "https://amzn.to/4cPvd4j"
+  defp slot_href(%{kind: :book}), do: ~p"/book"
   defp slot_href(%{kind: :enquiry}), do: enquiry_mailto()
 
   # Built rather than written out, so the subject and body are escaped once and
diff --git a/lib/mcp_registry_web/live/book_live.ex b/lib/mcp_registry_web/live/book_live.ex
new file mode 100644
index 0000000..d8694be
--- /dev/null
+++ b/lib/mcp_registry_web/live/book_live.ex
@@ -0,0 +1,408 @@
+defmodule McpRegistryWeb.BookLive do
+  @moduledoc """
+  The landing page for *MCP Server Optimization*, at `/book`.
+
+  The sidebar slot on every listing points here rather than straight at Amazon.
+  A cold click from a 250px tile to a product page converts badly; a page that
+  names the reader's problem first, and only then asks for the click, converts
+  better and keeps the visit on the site in the meantime.
+
+  Every factual claim here — page count, ISBN, prices, publication date — comes
+  from the product listing. The prose is written for this page rather than
+  lifted from it, and there is no rating or bestseller claim anywhere, because
+  the book has no ratings yet and inventing them would be a lie that a reader
+  can check in one click.
+  """
+  use McpRegistryWeb, :live_view
+
+  @asin "B0HJXTLC9F"
+  @buy_url "https://amzn.to/4cPvd4j"
+  @title "MCP Server Optimization"
+  @subtitle "SEO for MCP Servers — Make Your Servers Findable, Trusted, and Easy to Connect"
+  @author "Logan R Besecker"
+  @isbn "979-8174638471"
+  @pages 244
+  @published "September 15, 2026"
+  @hardcover "$49.99"
+  @paperback "$29.99"
+
+  @impl true
+  def mount(_params, _session, socket) do
+    {:ok,
+     socket
+     |> assign(:page_title, "#{@title}: #{@subtitle}")
+     |> assign(:title_suffix, " · MCP Registry")
+     |> assign(
+       :meta_description,
+       "#{@title} by #{@author}. A #{@pages}-page field guide to making Model Context " <>
+         "Protocol servers findable, trusted and easy to connect — registry identity, " <>
+         "server.json metadata, tool design, transports, llms.txt and a 30-day playbook."
+     )
+     |> assign(:canonical_url, McpRegistryWeb.Endpoint.url() <> "/book")
+     |> assign(:structured_data, structured_data())
+     # Inside ~H, `@name` is `assigns.name` -- never the module attribute. The
+     # facts have to be assigned or the template reads an assign that is not
+     # there and the page raises at render.
+     |> assign(
+       buy_url: @buy_url,
+       asin: @asin,
+       title: @title,
+       subtitle: @subtitle,
+       author: @author,
+       isbn: @isbn,
+       pages: @pages,
+       published: @published,
+       hardcover: @hardcover,
+       paperback: @paperback
+     )}
+  end
+
+  @impl true
+  def render(assigns) do
+    ~H"""
+    <Layouts.app flash={@flash} wide={true}>
+      <:rail>
+        <nav aria-label="Breadcrumb" class="min-w-0 font-mono text-xs">
+          <ol class="flex flex-wrap items-center gap-x-1.5 gap-y-1 text-dim">
+            <li><.link navigate={~p"/"} class="transition-colors hover:text-ink">Home</.link></li>
+            <li aria-hidden="true" class="text-rule-strong">/</li>
+            <li class="font-medium text-brand" aria-current="page">The book</li>
+          </ol>
+        </nav>
+        <.badge tone="accent">Written by the maintainer of this registry</.badge>
+      </:rail>
+
+      <%!-- EEx, not `{...}`: HEEx treats a <script> body as literal text and
+            will not interpolate curly-brace expressions inside it, so `{...}`
+            here ships the source of the expression to crawlers verbatim. --%>
+      <script type="application/ld+json">
+        <%= raw(@structured_data) %>
+      </script>
+
+      <%!-- --- Hero: cover, promise, price, CTA above the fold ------------- --%>
+      <section class="rise grid gap-8 border-b border-rule pb-10 md:grid-cols-[minmax(0,280px)_1fr] md:gap-10">
+        <div class="mx-auto w-full max-w-[280px] md:mx-0">
+          <img
+            src={~p"/images/Book.png"}
+            alt={"Cover of #{@title} by #{@author}"}
+            width="1000"
+            height="1000"
+            fetchpriority="high"
+            decoding="async"
+            class="w-full rounded-box border border-rule bg-sunken object-contain shadow-lg"
+          />
+        </div>
+
+        <div class="min-w-0 space-y-5">
+          <p class="font-mono text-[11px] tracking-wide text-dim uppercase">
+            For developers shipping MCP servers
+          </p>
+
+          <div class="space-y-3">
+            <h1 class="text-3xl font-semibold tracking-tight text-balance sm:text-4xl">
+              Your MCP server works. Agents still can't find it.
+            </h1>
+            <p class="max-w-2xl text-base leading-relaxed text-pretty text-dim">
+              It runs on your machine. The tools return clean results. Then nothing happens — no
+              connects, no repeat use, and a registry listing that agents skip straight past.
+              <b class="font-medium text-ink">{@title}</b>
+              is the {@pages}-page repair manual for the gap between a server that runs and a
+              server that gets adopted.
+            </p>
+          </div>
+
+          <div class="flex flex-wrap items-center gap-3">
+            <.button
+              variant="primary"
+              href={@buy_url}
+              rel="sponsored noopener noreferrer"
+              target="_blank"
+              class="px-6 py-3 text-base"
+            >
+              Get the book on Amazon <.icon name="hero-arrow-top-right-on-square" class="size-4" />
+            </.button>
+            <p class="font-mono text-xs text-dim">
+              Paperback <span class="text-ink">{@paperback}</span>
+              &middot; Hardcover <span class="text-ink">{@hardcover}</span>
+            </p>
+          </div>
+
+          <ul class="grid gap-x-6 gap-y-2 text-sm text-dim sm:grid-cols-2">
+            <li
+              :for={
+                point <- [
+                  "Why one resolvable name beats a clever one",
+                  "Fixing the empty tools: [] metadata bug",
+                  "Tool design agents can actually call",
+                  "stdio, Streamable HTTP and SSE, concretely",
+                  "llms.txt, AGENTS.md and SKILL.md, separated",
+                  "A 30-day playbook, not a pep talk"
+                ]
+              }
+              class="flex items-start gap-2"
+            >
+              <.icon name="hero-check-micro" class="mt-0.5 size-4 shrink-0 text-success" />
+              <span class="text-pretty">{point}</span>
+            </li>
+          </ul>
+        </div>
+      </section>
+
+      <%!-- --- The problem, named specifically ---------------------------- --%>
+      <section aria-labelledby="problem-heading" class="space-y-5 pt-4">
+        <div class="space-y-1.5">
+          <p class="font-mono text-[11px] tracking-wide text-dim uppercase">the symptom</p>
+          <h2 id="problem-heading" class="text-2xl font-semibold tracking-tight text-balance">
+            A server that runs is not a server that gets used
+          </h2>
+        </div>
+
+        <div class="grid gap-3 sm:grid-cols-2 lg:grid-cols-3">
+          <div
+            :for={
+              {title, body} <- [
+                {"Agents never find it",
+                 "Discovery is several layers deep — the official registry, this one, client catalogues, curated lists, llms.txt. Missing one is enough to stay invisible."},
+                {"The name does not resolve",
+                 "A long, keyword-stuffed identifier looks clever until a lookup 404s and your own docs teach agents the wrong name."},
+                {"Your metadata says nothing",
+                 "An empty tool list is not cosmetic. An agent cannot evaluate what it cannot see before connecting, so it moves on."},
+                {"Installed once, then removed",
+                 "A cryptic error on first run is the end of the relationship. Actionable failures are a retention feature."},
+                {"The README serves nobody",
+                 "One file written for humans and agents at once converts neither. They need different documents."},
+                {"You measure the wrong thing",
+                 "Traffic is vanity. Connect success and tool error rates are the numbers that move adoption."}
+              ]
+            }
+            class="space-y-1.5 rounded-box border border-rule bg-surface/40 p-4"
+          >
+            <h3 class="text-sm font-medium">{title}</h3>
+            <p class="text-xs leading-relaxed text-pretty text-dim">{body}</p>
+          </div>
+        </div>
+      </section>
+
+      <%!-- --- What's inside ---------------------------------------------- --%>
+      <section aria-labelledby="inside-heading" class="space-y-5 pt-6">
+        <div class="space-y-1.5">
+          <p class="font-mono text-[11px] tracking-wide text-dim uppercase">what is inside</p>
+          <h2 id="inside-heading" class="text-2xl font-semibold tracking-tight text-balance">
+            Ten problems, in the order they bite
+          </h2>
+        </div>
+
+        <ol class="grid gap-px overflow-hidden rounded-box border border-rule bg-rule sm:grid-cols-2">
+          <li
+            :for={
+              {index, title, body} <- [
+                {"01", "Discovery",
+                 "How the official registry, MCP Harbor, client catalogues and curated lists actually feed agents — and which to fix first."},
+                {"02", "Identity and naming",
+                 "Reverse-DNS names that resolve, and keeping titles, READMEs and llms.txt saying the same thing."},
+                {"03", "Manifests and metadata",
+                 "server.json, remotes, website URLs and pre-connect tool lists — the signals that decide trust before anyone connects."},
+                {"04", "Tool UX",
+                 "Verb-noun names, one job per tool, search-versus-get instead of mega-tools, and errors that say what to do next."},
+                {"05", "Resources and prompts",
+                 "Declare what you support, wire what you advertise, keep capabilities honest."},
+                {"06", "Local and remote",
+                 "stdio, Streamable HTTP and SSE, aligned timeouts, and health checks that do not panic at a 405."},
+                {"07", "Security without walls",
+                 "Least privilege and scoped auth for secrets, without an onboarding gate that kills adoption."},
+                {"08", "Documentation that converts",
+                 "A human README and SEO spokes for people; llms.txt and skill maps for agents. Install snippets that match live identity."},
+                {"09", "Publishing",
+                 "Submitting cleanly, keeping identity consistent, and avoiding the empty-tools freeze."},
+                {"10", "The 30-day playbook",
+                 "Ship identity and machine-readable entrypoints, fix tool UX, verify presence, and run a daily friction kill list."}
+              ]
+            }
+            class="space-y-1.5 bg-canvas p-4"
+          >
+            <p class="font-mono text-[11px] tracking-wide text-dim uppercase">
+              {index} &middot; {title}
+            </p>
+            <p class="text-sm text-pretty text-dim">{body}</p>
+          </li>
+        </ol>
+      </section>
+
+      <%!-- --- Credibility, the honest kind ------------------------------- --%>
+      <section aria-labelledby="trust-heading" class="pt-6">
+        <div class="space-y-4 rounded-box border border-rule bg-surface/60 p-5 sm:p-7">
+          <div class="space-y-1.5">
+            <p class="font-mono text-[11px] tracking-wide text-dim uppercase">why take its word</p>
+            <h2 id="trust-heading" class="text-xl font-semibold tracking-tight text-balance">
+              The book describes this site, and you can check it
+            </h2>
+          </div>
+
+          <p class="max-w-2xl text-sm leading-relaxed text-pretty text-dim">
+            {@author} writes and runs MCP Harbor. Every technique in the book is visible in the
+            registry you are reading it on — so you can audit the advice before you buy it, which
+            is more than a review score would tell you.
+          </p>
+
+          <ul class="grid gap-2 sm:grid-cols-3">
+            <li :for={
+              {label, href, note} <- [
+                {"/llms.txt", ~p"/llms.txt", "The agent-facing entrypoint, written out in full"},
+                {"JSON API", ~p"/api/v0/servers", "Machine-readable listings, the shape agents read"},
+                {"A listing", ~p"/servers", "Identity, manifest and tool metadata on every page"}
+              ]
+            }>
+              <.link
+                href={href}
+                class="group flex h-full flex-col gap-1 rounded-field border border-rule bg-canvas p-3 transition-colors hover:border-brand/40"
+              >
+                <span class="font-mono text-xs text-brand">{label}</span>
+                <span class="text-[11px] text-pretty text-dim">{note}</span>
+              </.link>
+            </li>
+          </ul>
+        </div>
+      </section>
+
+      <%!-- --- Formats, specs, FAQ ---------------------------------------- --%>
+      <div class="grid gap-8 pt-6 lg:grid-cols-12">
+        <div class="space-y-6 lg:col-span-7">
+          <section aria-labelledby="faq-heading" class="space-y-4">
+            <h2 id="faq-heading" class="text-xl font-semibold tracking-tight text-balance">
+              Before you buy
+            </h2>
+
+            <div
+              :for={
+                {q, a} <- [
+                  {"Is this just SEO advice with MCP in the title?",
+                   "No. Discovery is one chapter of ten. The rest is manifest metadata, tool design, transports, security scoping, documentation and measurement — engineering decisions that happen to determine whether anyone finds the thing."},
+                  {"I have not published a server yet. Too early?",
+                   "That is the cheapest time to read it. Most of the damage — an unresolvable name, empty tool metadata, a README doing three jobs — is done at publish and expensive to undo once agents have cached it."},
+                  {"Does it only apply to Claude?",
+                   "No. It covers the protocol and the hosts that speak it, including Claude Code, Claude Desktop, Cursor, VS Code, Zed and Windsurf — each of which reads configuration differently."},
+                  {"Paperback or hardcover?",
+                   "Identical text. The paperback is #{@paperback}; the hardcover is #{@hardcover} and lies flat, which matters if you are working through the 30-day playbook at a desk."}
+                ]
+              }
+              class="space-y-1.5 border-b border-rule pb-4 last:border-0"
+            >
+              <h3 class="text-sm font-medium">{q}</h3>
+              <p class="text-sm leading-relaxed text-pretty text-dim">{a}</p>
+            </div>
+          </section>
+        </div>
+
+        <aside class="space-y-6 lg:col-span-5">
+          <.panel title="Editions" icon="hero-book-open">
+            <div>
+              <.spec_row label="Paperback" value={@paperback} tone="brand" />
+              <.spec_row label="Hardcover" value={@hardcover} tone="brand" />
+            </div>
+            <.button
+              variant="primary"
+              href={@buy_url}
+              rel="sponsored noopener noreferrer"
+              target="_blank"
+              class="w-full"
+            >
+              Buy on Amazon <.icon name="hero-arrow-top-right-on-square" class="size-4" />
+            </.button>
+          </.panel>
+
+          <.panel title="Specifications" icon="hero-information-circle">
+            <div>
+              <.spec_row label="Author" value={@author} />
+              <.spec_row label="Pages" value={@pages} />
+              <.spec_row label="Published" value={@published} />
+              <.spec_row label="Language" value="English" />
+              <.spec_row label="ISBN-13" value={@isbn} />
+              <.spec_row label="ASIN" value={@asin} />
+            </div>
+          </.panel>
+        </aside>
+      </div>
+
+      <%!-- --- Closing CTA ------------------------------------------------ --%>
+      <section aria-labelledby="cta-heading" class="pt-6">
+        <div class="flex flex-col items-start gap-5 rounded-box border border-rule bg-sunken/70 p-5 sm:flex-row sm:items-center sm:justify-between sm:p-7">
+          <div class="space-y-1.5">
+            <h2 id="cta-heading" class="text-lg font-semibold tracking-tight text-balance">
+              Pick one friction and fix it today
+            </h2>
+            <p class="max-w-md text-sm text-pretty text-dim">
+              {@pages} pages, ten chapters, and a thirty-day order of operations for getting your
+              server found, trusted and connected.
+            </p>
+          </div>
+          <.button
+            variant="primary"
+            href={@buy_url}
+            rel="sponsored noopener noreferrer"
+            target="_blank"
+            class="shrink-0 px-6 py-3 text-base"
+          >
+            Get the book <.icon name="hero-arrow-right-micro" class="size-4" />
+          </.button>
+        </div>
+
+        <%!-- Both disclosures belong here: the link earns a commission, and
+              the author runs this site. Saying so costs a little trust and
+              buys back more. --%>
+        <p class="mt-3 text-[11px] text-pretty text-dim">
+          Written by {@author}, who also maintains MCP Harbor. Links to Amazon are affiliate links
+          and may earn a commission at no extra cost to you.
+        </p>
+      </section>
+    </Layouts.app>
+    """
+  end
+
+  # schema.org/Book, so the listing can earn a rich result. No aggregateRating:
+  # the book has none yet, and marking up a rating that does not exist is both
+  # a lie and a manual-action risk.
+  defp structured_data do
+    # escape: :html_safe writes `<`, `>` and `&` as unicode escapes, so nothing
+    # in the data can close the <script> element early.
+    Jason.encode!(
+      %{
+        "@context" => "https://schema.org",
+        "@type" => "Book",
+        "name" => @title,
+        "alternateName" => "#{@title}: #{@subtitle}",
+        "author" => %{"@type" => "Person", "name" => @author},
+        "isbn" => @isbn,
+        "numberOfPages" => @pages,
+        "bookFormat" => "https://schema.org/Paperback",
+        "inLanguage" => "en",
+        "datePublished" => "2026-09-15",
+        "publisher" => %{"@type" => "Organization", "name" => "Independently published"},
+        "url" => McpRegistryWeb.Endpoint.url() <> "/book",
+        "image" => McpRegistryWeb.Endpoint.url() <> "/images/Book.png",
+        "description" =>
+          "A field guide to making Model Context Protocol servers findable, trusted and easy " <>
+            "to connect: registry identity, server.json metadata, tool design, transports, " <>
+            "llms.txt and a 30-day optimization playbook.",
+        "offers" => [
+          %{
+            "@type" => "Offer",
+            "price" => "29.99",
+            "priceCurrency" => "USD",
+            "availability" => "https://schema.org/InStock",
+            "url" => @buy_url,
+            "itemCondition" => "https://schema.org/NewCondition"
+          },
+          %{
+            "@type" => "Offer",
+            "price" => "49.99",
+            "priceCurrency" => "USD",
+            "availability" => "https://schema.org/InStock",
+            "url" => @buy_url,
+            "itemCondition" => "https://schema.org/NewCondition"
+          }
+        ]
+      },
+      escape: :html_safe
+    )
+  end
+end
diff --git a/lib/mcp_registry_web/router.ex b/lib/mcp_registry_web/router.ex
index 37903d1..25c973e 100644
--- a/lib/mcp_registry_web/router.ex
+++ b/lib/mcp_registry_web/router.ex
@@ -30,6 +30,7 @@ defmodule McpRegistryWeb.Router do
     # `*name` with an empty segment and never reaches the catalogue.
     live "/servers", ServerLive.Index, :index
     live "/submit", ServerLive.New, :new
+    live "/book", BookLive, :show
     get "/llms.txt", LlmsController, :show
   end
 
diff --git a/test/mcp_registry_web/components/footer_test.exs b/test/mcp_registry_web/components/footer_test.exs
new file mode 100644
index 0000000..aad4bfd
--- /dev/null
+++ b/test/mcp_registry_web/components/footer_test.exs
@@ -0,0 +1,62 @@
+defmodule McpRegistryWeb.FooterTest do
+  use McpRegistryWeb.ConnCase, async: false
+
+  import Phoenix.LiveViewTest
+
+  # Everything the footer is allowed to point at off-site. gateway.mcpharbor.dev
+  # is ours -- a sister property on the same root domain -- so it counts as an
+  # internal link in spirit even though the host differs.
+  @allowed_hosts ["seriouslysimpleanalytics.com", "gateway.mcpharbor.dev"]
+
+  defp footer_html(conn) do
+    {:ok, _view, html} = live(conn, ~p"/servers")
+    [_, footer] = Regex.run(~r|<footer.*?>(.*?)</footer>|s, html)
+    footer
+  end
+
+  test "the footer links off-site only to our own properties and the analytics vendor", %{
+    conn: conn
+  } do
+    hosts =
+      footer_html(conn)
+      |> then(&Regex.scan(~r|href="https?://([^/"]+)|, &1))
+      |> Enum.map(fn [_, host] -> String.replace_prefix(host, "www.", "") end)
+      |> Enum.uniq()
+
+    assert hosts -- @allowed_hosts == [],
+           "unexpected external hosts in the footer: #{inspect(hosts -- @allowed_hosts)}"
+
+    assert "seriouslysimpleanalytics.com" in hosts
+    assert "gateway.mcpharbor.dev" in hosts
+  end
+
+  test "the header links to the gateway", %{conn: conn} do
+    {:ok, _view, html} = live(conn, ~p"/servers")
+    [header] = Regex.run(~r|<header.*?</header>|s, html)
+
+    assert header =~ "https://gateway.mcpharbor.dev"
+  end
+
+  test "the DB-IP credit follows whether the data is actually loaded", %{conn: conn} do
+    original = Application.get_env(:mcp_registry, :geo_block)
+
+    on_exit(fn ->
+      if original,
+        do: Application.put_env(:mcp_registry, :geo_block, original),
+        else: Application.delete_env(:mcp_registry, :geo_block)
+    end)
+
+    # Off: nothing uses the database, so no credit is owed and none is shown.
+    Application.put_env(:mcp_registry, :geo_block, loader: :geoip_city, cities: [])
+    refute footer_html(conn) =~ "db-ip.com"
+
+    # On: the credit is a CC BY 4.0 licence condition and must reappear by
+    # itself, rather than depending on someone remembering to re-add it.
+    Application.put_env(:mcp_registry, :geo_block,
+      loader: :geoip_city,
+      cities: [%{city: "Mountain View", country: "US"}]
+    )
+
+    assert footer_html(conn) =~ "db-ip.com"
+  end
+end
diff --git a/test/mcp_registry_web/components/sponsors_test.exs b/test/mcp_registry_web/components/sponsors_test.exs
index c3c41be..0012be6 100644
--- a/test/mcp_registry_web/components/sponsors_test.exs
+++ b/test/mcp_registry_web/components/sponsors_test.exs
@@ -4,14 +4,15 @@ defmodule McpRegistryWeb.SponsorsTest do
   import Phoenix.LiveViewTest
   import McpRegistry.RegistryFixtures
 
-  test "the sponsored block links the affiliate slot and offers the rest for sale", %{conn: conn} do
+  test "the sponsored block sells the book on-site and the rest by email", %{conn: conn} do
     server = server_fixture()
     {:ok, _view, html} = live(conn, "/servers/#{server.name}")
 
-    # The paid placement must carry rel="sponsored", or the link reads to
-    # search engines as an editorial endorsement.
-    assert html =~ "https://amzn.to/4cPvd4j"
-    assert html =~ ~s(rel="sponsored noopener noreferrer")
+    # The book tile goes to the landing page, not straight to Amazon: a cold
+    # click from a 250px tile to a product page converts badly. The affiliate
+    # link and its disclosure live on /book, covered in BookLiveTest.
+    assert html =~ ~s(href="/book")
+    refute html =~ "amzn.to"
 
     # Unsold slots open a pre-filled enquiry rather than going nowhere.
     assert html =~ "mailto:me@loganbesecker.com"
diff --git a/test/mcp_registry_web/live/book_live_test.exs b/test/mcp_registry_web/live/book_live_test.exs
new file mode 100644
index 0000000..8951327
--- /dev/null
+++ b/test/mcp_registry_web/live/book_live_test.exs
@@ -0,0 +1,65 @@
+defmodule McpRegistryWeb.BookLiveTest do
+  use McpRegistryWeb.ConnCase, async: true
+
+  import Phoenix.LiveViewTest
+
+  test "the landing page renders the book's real facts", %{conn: conn} do
+    {:ok, _view, html} = live(conn, ~p"/book")
+
+    # Every one of these is checkable against the product listing in one click,
+    # so none of them may drift.
+    assert html =~ "MCP Server Optimization"
+    assert html =~ "Logan R Besecker"
+    assert html =~ "244"
+    assert html =~ "979-8174638471"
+    assert html =~ "$29.99"
+    assert html =~ "$49.99"
+    assert html =~ "September 15, 2026"
+  end
+
+  test "the buy links are affiliate-marked and disclosed", %{conn: conn} do
+    {:ok, _view, html} = live(conn, ~p"/book")
+
+    assert html =~ "https://amzn.to/4cPvd4j"
+    assert html =~ ~s(rel="sponsored noopener noreferrer")
+    assert html =~ "affiliate links"
+    assert html =~ "maintains MCP Harbor"
+  end
+
+  test "no rating or bestseller claim is made", %{conn: conn} do
+    {:ok, _view, html} = live(conn, ~p"/book")
+
+    # The book has no ratings. Marking one up would be a lie a reader can check
+    # in one click, and a structured-data manual-action risk.
+    refute html =~ "aggregateRating"
+    refute html =~ "ratingValue"
+    refute html =~ ~r/best\s*seller/i
+    refute html =~ ~r/\d(\.\d)?\s*(out of 5|stars)/i
+  end
+
+  test "it carries valid Book structured data", %{conn: conn} do
+    {:ok, _view, html} = live(conn, ~p"/book")
+
+    # Greedy up to the closing tag: the earlier non-greedy `\{.*?\}` stopped at
+    # the first brace, which JSON nesting makes useless.
+    # `[^>]*` around the type: LiveView injects its own attributes into the tag.
+    [_, body] = Regex.run(~r|<script[^>]*ld\+json[^>]*>(.*?)</script>|s, html)
+
+    assert {:ok, data} = body |> String.trim() |> Jason.decode()
+    assert data["@type"] == "Book"
+    assert data["isbn"] == "979-8174638471"
+    assert data["numberOfPages"] == 244
+    assert length(data["offers"]) == 2
+    refute Map.has_key?(data, "aggregateRating")
+  end
+
+  test "the sidebar slot points here rather than straight at Amazon", %{conn: conn} do
+    server = McpRegistry.RegistryFixtures.server_fixture()
+    {:ok, _view, html} = live(conn, "/servers/#{server.name}")
+
+    # A cold click from a 250px tile to a product page converts badly; the
+    # landing page is the intermediate step that does the selling.
+    assert html =~ ~s(href="/book")
+    refute html =~ "amzn.to"
+  end
+end
diff --git a/test/render_dump_test.exs b/test/render_dump_test.exs
index 6cd26f5..ef4aef6 100644
--- a/test/render_dump_test.exs
+++ b/test/render_dump_test.exs
@@ -48,10 +48,12 @@ defmodule McpRegistryWeb.RenderDumpTest do
     {:ok, _view, detail} = live(conn, "/servers/#{server.name}")
     {:ok, _view, catalogue} = live(conn, ~p"/servers")
     {:ok, _view, landing} = live(conn, ~p"/")
+    {:ok, _view, book} = live(conn, ~p"/book")
 
     dump("detail", detail)
     dump("catalogue", catalogue)
     dump("landing", landing)
+    dump("book", book)
   end
 
   # The page links `/assets/css/app.css`, which a file:// URL cannot resolve,