diff --git a/static/app/views/detectors/components/forms/metric/metricsVisualize.tsx b/static/app/views/detectors/components/forms/metric/metricsVisualize.tsx
index 7c038ea251a4..071c19c2bf2e 100644
--- a/static/app/views/detectors/components/forms/metric/metricsVisualize.tsx
+++ b/static/app/views/detectors/components/forms/metric/metricsVisualize.tsx
@@ -24,7 +24,6 @@ import {
 import {SectionLabel} from 'sentry/views/detectors/components/forms/sectionLabel';
 import {useMetricOptions} from 'sentry/views/explore/hooks/useMetricOptions';
 import {NONE_UNIT, OPTIONS_BY_TYPE} from 'sentry/views/explore/metrics/constants';
-import {useHasMetricUnitsUI} from 'sentry/views/explore/metrics/hooks/useHasMetricUnitsUI';
 import type {TraceMetric} from 'sentry/views/explore/metrics/metricQuery';
 import {MetricTypeBadge} from 'sentry/views/explore/metrics/metricToolbar/metricOptionLabel';
 import {parseMetricAggregate} from 'sentry/views/explore/metrics/parseMetricsAggregate';
@@ -52,7 +51,6 @@ interface MetricSelectOption extends SelectOption<string> {
  */
 export function MetricsVisualize() {
   const formContext = useContext(FormContext);
-  const hasMetricUnitsUI = useHasMetricUnitsUI();
   const aggregateFunction = useMetricDetectorFormField(
     METRIC_DETECTOR_FORM_FIELDS.aggregateFunction
   );
@@ -72,32 +70,24 @@ export function MetricsVisualize() {
     environments: environment ? [environment] : undefined,
   });
 
-  const metricSelectValue = makeMetricSelectValue(
-    hasMetricUnitsUI ? traceMetric : {name: traceMetric.name, type: traceMetric.type}
-  );
+  const metricSelectValue = makeMetricSelectValue(traceMetric);
   const optionFromTraceMetric: MetricSelectOption = useMemo(
     () => ({
       label: traceMetric.name || t('Select an application metric'),
       value: metricSelectValue,
       metricType: traceMetric.type as TraceMetricTypeValue,
       metricName: traceMetric.name,
-      metricUnit: hasMetricUnitsUI ? (traceMetric.unit ?? NONE_UNIT) : undefined,
+      metricUnit: traceMetric.unit ?? NONE_UNIT,
       trailingItems: (
         <Fragment>
           <MetricTypeBadge metricType={traceMetric.type as TraceMetricTypeValue} />
-          {hasDisplayMetricUnit(hasMetricUnitsUI, traceMetric.unit) ? (
+          {hasDisplayMetricUnit(traceMetric.unit) ? (
             <Tag variant="promotion">{traceMetric.unit}</Tag>
           ) : null}
         </Fragment>
       ),
     }),
-    [
-      metricSelectValue,
-      traceMetric.name,
-      traceMetric.type,
-      traceMetric.unit,
-      hasMetricUnitsUI,
-    ]
+    [metricSelectValue, traceMetric.name, traceMetric.type, traceMetric.unit]
   );
 
   const metricOptions = useMemo((): MetricSelectOption[] => {
@@ -113,22 +103,15 @@ export function MetricsVisualize() {
         value: makeMetricSelectValue({
           name: option[TraceMetricKnownFieldKey.METRIC_NAME],
           type: option[TraceMetricKnownFieldKey.METRIC_TYPE],
-          unit: hasMetricUnitsUI
-            ? (option[TraceMetricKnownFieldKey.METRIC_UNIT] ?? NONE_UNIT)
-            : undefined,
+          unit: option[TraceMetricKnownFieldKey.METRIC_UNIT] ?? NONE_UNIT,
         }),
         metricType: option[TraceMetricKnownFieldKey.METRIC_TYPE],
         metricName: option[TraceMetricKnownFieldKey.METRIC_NAME],
-        metricUnit: hasMetricUnitsUI
-          ? (option[TraceMetricKnownFieldKey.METRIC_UNIT] ?? NONE_UNIT)
-          : undefined,
+        metricUnit: option[TraceMetricKnownFieldKey.METRIC_UNIT] ?? NONE_UNIT,
         trailingItems: (
           <Fragment>
             <MetricTypeBadge metricType={option[TraceMetricKnownFieldKey.METRIC_TYPE]} />
-            {hasDisplayMetricUnit(
-              hasMetricUnitsUI,
-              option[TraceMetricKnownFieldKey.METRIC_UNIT]
-            ) ? (
+            {hasDisplayMetricUnit(option[TraceMetricKnownFieldKey.METRIC_UNIT]) ? (
               <Tag variant="promotion">
                 {option[TraceMetricKnownFieldKey.METRIC_UNIT]}
               </Tag>
@@ -137,7 +120,7 @@ export function MetricsVisualize() {
         ),
       })) ?? []),
     ];
-  }, [metricOptionsData, optionFromTraceMetric, traceMetric.name, hasMetricUnitsUI]);
+  }, [metricOptionsData, optionFromTraceMetric, traceMetric.name]);
 
   const debouncedSetSearch = useMemo(
     () =>
@@ -179,7 +162,7 @@ export function MetricsVisualize() {
     const newMetric: TraceMetric = {
       name: option.metricName,
       type: option.metricType,
-      unit: hasMetricUnitsUI ? (option.metricUnit ?? NONE_UNIT) : undefined,
+      unit: option.metricUnit ?? NONE_UNIT,
     };
     const newMetricType = option.metricType?.toLowerCase() ?? '';
     const validOperations = OPTIONS_BY_TYPE[newMetricType] ?? [];
@@ -204,12 +187,12 @@ export function MetricsVisualize() {
           traceMetric: {
             name: firstMetric.metricName,
             type: firstMetric.metricType,
-            unit: hasMetricUnitsUI ? (firstMetric.metricUnit ?? NONE_UNIT) : undefined,
+            unit: firstMetric.metricUnit ?? NONE_UNIT,
           },
         })
       );
     }
-  }, [metricOptions, updateFormAggregate, traceMetric.name, hasMetricUnitsUI]);
+  }, [metricOptions, updateFormAggregate, traceMetric.name]);
 
   const previousOptions = usePrevious(metricOptions);
   const hasNoMetrics = isMetricOptionsEmpty && !search;
diff --git a/static/app/views/explore/hooks/useMetricOptions.spec.tsx b/static/app/views/explore/hooks/useMetricOptions.spec.tsx
index c923595a3d0a..ffbe3344cf0a 100644
--- a/static/app/views/explore/hooks/useMetricOptions.spec.tsx
+++ b/static/app/views/explore/hooks/useMetricOptions.spec.tsx
@@ -68,6 +68,7 @@ describe('useMetricOptions', () => {
             'metric.type',
             'count(metric.name)',
             'max(timestamp_precise)',
+            'metric.unit',
           ],
           referrer: 'api.explore.metric-options',
         }),
@@ -117,6 +118,7 @@ describe('useMetricOptions', () => {
               'metric.type',
               'count(metric.name)',
               'max(timestamp_precise)',
+              'metric.unit',
             ],
             referrer: 'api.explore.metric-options',
             statsPeriod: '3d',
diff --git a/static/app/views/explore/hooks/useMetricOptions.tsx b/static/app/views/explore/hooks/useMetricOptions.tsx
index e6c5b3f979ec..803d29999819 100644
--- a/static/app/views/explore/hooks/useMetricOptions.tsx
+++ b/static/app/views/explore/hooks/useMetricOptions.tsx
@@ -9,7 +9,6 @@ import {defined} from 'sentry/utils/defined';
 import {DiscoverDatasets} from 'sentry/utils/discover/types';
 import {MutableSearch} from 'sentry/utils/tokenizeSearch';
 import {useOrganization} from 'sentry/utils/useOrganization';
-import {useHasMetricUnitsUI} from 'sentry/views/explore/metrics/hooks/useHasMetricUnitsUI';
 import {
   TraceMetricKnownFieldKey,
   type TraceMetricEventsResult,
@@ -30,19 +29,15 @@ function metricOptionsQueryKey({
   datetime,
   search,
   environments,
-  hasMetricUnitsUI,
-}: UseMetricOptionsProps & {hasMetricUnitsUI?: boolean} = {}) {
+}: UseMetricOptionsProps = {}) {
   const queryFields = [
     TraceMetricKnownFieldKey.METRIC_NAME,
     TraceMetricKnownFieldKey.METRIC_TYPE,
     `count(${TraceMetricKnownFieldKey.METRIC_NAME})`,
     `max(${TraceMetricKnownFieldKey.TIMESTAMP_PRECISE})`,
+    TraceMetricKnownFieldKey.METRIC_UNIT,
   ];
 
-  if (hasMetricUnitsUI) {
-    queryFields.push(TraceMetricKnownFieldKey.METRIC_UNIT);
-  }
-
   let searchValue: MutableSearch | undefined;
   if (search) {
     searchValue = new MutableSearch('');
@@ -90,7 +85,6 @@ export function useMetricOptions({
 }: UseMetricOptionsProps = {}) {
   const organization = useOrganization();
   const {selection} = usePageFilters();
-  const hasMetricUnitsUI = useHasMetricUnitsUI();
 
   const {
     data: result,
@@ -103,7 +97,6 @@ export function useMetricOptions({
       projectIds: projectIds ?? selection.projects,
       datetime: datetime ?? selection.datetime,
       environments: environments ?? selection.environments,
-      hasMetricUnitsUI,
     }),
 
     refetchOnWindowFocus: false,
diff --git a/static/app/views/explore/metrics/hooks/useHasMetricUnitsUI.tsx b/static/app/views/explore/metrics/hooks/useHasMetricUnitsUI.tsx
deleted file mode 100644
index 5f5a2cafdbd6..000000000000
--- a/static/app/views/explore/metrics/hooks/useHasMetricUnitsUI.tsx
+++ /dev/null
@@ -1,6 +0,0 @@
-import {useOrganization} from 'sentry/utils/useOrganization';
-
-export function useHasMetricUnitsUI() {
-  const organization = useOrganization();
-  return organization.features.includes('tracemetrics-units-ui');
-}
diff --git a/static/app/views/explore/metrics/metricToolbar/metricSelector/metricDetailPanel.tsx b/static/app/views/explore/metrics/metricToolbar/metricSelector/metricDetailPanel.tsx
index 1c5f0eb44a51..5db3fac009bc 100644
--- a/static/app/views/explore/metrics/metricToolbar/metricSelector/metricDetailPanel.tsx
+++ b/static/app/views/explore/metrics/metricToolbar/metricSelector/metricDetailPanel.tsx
@@ -20,13 +20,7 @@ import {
 
 const METRIC_ATTRIBUTES_DEBOUNCE_DURATION = 200;
 
-export function MetricDetailPanel({
-  metric,
-  hasMetricUnitsUI,
-}: {
-  hasMetricUnitsUI: boolean;
-  metric: MetricSelectorOption | null;
-}) {
+export function MetricDetailPanel({metric}: {metric: MetricSelectorOption | null}) {
   if (!metric) {
     return (
       <Flex align="center" justify="center" flex="1">
@@ -46,7 +40,7 @@ export function MetricDetailPanel({
         </Text>
         <MetricTypeBadge metricType={metric.metricType} />
       </Flex>
-      {hasDisplayMetricUnit(hasMetricUnitsUI, metric.metricUnit) ? (
+      {hasDisplayMetricUnit(metric.metricUnit) ? (
         <Flex gap="xs" align="center">
           <Text variant="muted" size="md">
             {t('Unit')}
diff --git a/static/app/views/explore/metrics/metricToolbar/metricSelector/metricSelector.spec.tsx b/static/app/views/explore/metrics/metricToolbar/metricSelector/metricSelector.spec.tsx
index 8654fd6b33f1..e66deef7d996 100644
--- a/static/app/views/explore/metrics/metricToolbar/metricSelector/metricSelector.spec.tsx
+++ b/static/app/views/explore/metrics/metricToolbar/metricSelector/metricSelector.spec.tsx
@@ -565,26 +565,11 @@ describe('MetricSelector', () => {
       });
     });
 
-    it('does not show unit badges without tracemetrics-units-ui feature', async () => {
+    it('shows unit badges', async () => {
       render(<MetricSelector traceMetric={DEFAULT_TRACE_METRIC} onChange={jest.fn()} />, {
         organization,
       });
 
-      await userEvent.click(screen.getByRole('button', {name: 'bar'}));
-      await screen.findByRole('option', {name: 'bar'});
-
-      expect(screen.queryByText('millisecond')).not.toBeInTheDocument();
-      expect(screen.queryByText('megabyte')).not.toBeInTheDocument();
-    });
-
-    it('shows unit badges when tracemetrics-units-ui feature is enabled', async () => {
-      render(<MetricSelector traceMetric={DEFAULT_TRACE_METRIC} onChange={jest.fn()} />, {
-        organization: {
-          ...organization,
-          features: [...organization.features, 'tracemetrics-units-ui'],
-        },
-      });
-
       await userEvent.click(screen.getByRole('button', {name: 'bar'}));
       await screen.findByRole('listbox');
 
@@ -593,10 +578,7 @@ describe('MetricSelector', () => {
 
     it('does not show a unit badge when the metric unit is none', async () => {
       render(<MetricSelector traceMetric={DEFAULT_TRACE_METRIC} onChange={jest.fn()} />, {
-        organization: {
-          ...organization,
-          features: [...organization.features, 'tracemetrics-units-ui'],
-        },
+        organization,
       });
 
       await userEvent.click(screen.getByRole('button', {name: 'bar'}));
diff --git a/static/app/views/explore/metrics/metricToolbar/metricSelector/metricSelector.tsx b/static/app/views/explore/metrics/metricToolbar/metricSelector/metricSelector.tsx
index 2a9340653372..ee6a643e458b 100644
--- a/static/app/views/explore/metrics/metricToolbar/metricSelector/metricSelector.tsx
+++ b/static/app/views/explore/metrics/metricToolbar/metricSelector/metricSelector.tsx
@@ -28,7 +28,6 @@ import {useOverlay} from 'sentry/utils/useOverlay';
 import {usePrevious} from 'sentry/utils/usePrevious';
 import {useMetricOptions} from 'sentry/views/explore/hooks/useMetricOptions';
 import {NONE_UNIT} from 'sentry/views/explore/metrics/constants';
-import {useHasMetricUnitsUI} from 'sentry/views/explore/metrics/hooks/useHasMetricUnitsUI';
 import type {TraceMetric} from 'sentry/views/explore/metrics/metricQuery';
 import {MetricTypeBadge} from 'sentry/views/explore/metrics/metricToolbar/metricOptionLabel';
 import {MetricDetailPanel} from 'sentry/views/explore/metrics/metricToolbar/metricSelector/metricDetailPanel';
@@ -69,16 +68,14 @@ function nextFrameCallback(cb: () => void) {
 function MetricOptionTrailingItems({
   metricType,
   metricUnit,
-  hasMetricUnitsUI,
 }: {
-  hasMetricUnitsUI: boolean;
   metricType: TraceMetricTypeValue;
   metricUnit?: string;
 }) {
   return (
     <Fragment>
       <MetricTypeBadge metricType={metricType} />
-      {hasDisplayMetricUnit(hasMetricUnitsUI, metricUnit) ? (
+      {hasDisplayMetricUnit(metricUnit) ? (
         <Tag variant="promotion">{metricUnit}</Tag>
       ) : null}
     </Fragment>
@@ -114,8 +111,6 @@ export function MetricSelector({
   const theme = useTheme();
   const triggerId = useId();
 
-  const hasMetricUnitsUI = useHasMetricUnitsUI();
-
   const searchRef = useRef<HTMLInputElement>(null);
   const listElementRef = useRef<HTMLUListElement>(null);
   const scrollElementRef = useRef<HTMLDivElement>(null);
@@ -163,7 +158,6 @@ export function MetricSelector({
         <MetricOptionTrailingItems
           metricType={traceMetricType}
           metricUnit={traceMetricDisplayUnit}
-          hasMetricUnitsUI={hasMetricUnitsUI}
         />
       ),
     };
@@ -173,7 +167,6 @@ export function MetricSelector({
     traceMetricType,
     traceMetric.unit,
     traceMetricDisplayUnit,
-    hasMetricUnitsUI,
   ]);
 
   // Always show the selected metric at the top of the list so it's easy to
@@ -230,7 +223,6 @@ export function MetricSelector({
             lastSeen,
             trailingItems: () => (
               <MetricOptionTrailingItems
-                hasMetricUnitsUI={hasMetricUnitsUI}
                 metricType={metricType}
                 metricUnit={metricUnit}
               />
@@ -295,7 +287,6 @@ export function MetricSelector({
     traceMetric.type,
     traceMetric.unit,
     traceMetricSelectValue,
-    hasMetricUnitsUI,
   ]);
 
   // Auto-select the first selectable metric when no metric is currently
@@ -799,7 +790,6 @@ export function MetricSelector({
                     >
                       <MetricDetailPanel
                         metric={highlightedOption ?? optionFromTraceMetric}
-                        hasMetricUnitsUI={hasMetricUnitsUI}
                       />
                     </SidePanel>
                   ) : null}
diff --git a/static/app/views/explore/metrics/utils.tsx b/static/app/views/explore/metrics/utils.tsx
index 571d9f82a6e4..82fb6124cde0 100644
--- a/static/app/views/explore/metrics/utils.tsx
+++ b/static/app/views/explore/metrics/utils.tsx
@@ -135,13 +135,8 @@ export function parseTraceMetricFromQuery(query: string): {
   };
 }
 
-export function hasDisplayMetricUnit(
-  hasMetricUnitsUI: boolean,
-  metricUnit?: string | null
-): metricUnit is string {
-  return (
-    hasMetricUnitsUI && !!metricUnit && metricUnit !== '-' && metricUnit !== NONE_UNIT
-  );
+export function hasDisplayMetricUnit(metricUnit?: string | null): metricUnit is string {
+  return !!metricUnit && metricUnit !== '-' && metricUnit !== NONE_UNIT;
 }
 
 export function makeMetricSelectValue(metric: TraceMetric): string {