diff --git a/.claude-plugin/marketplace.json b/.claude-plugin/marketplace.json
new file mode 100644
index 0000000..0fc1870
--- /dev/null
+++ b/.claude-plugin/marketplace.json
@@ -0,0 +1,71 @@
+{
+  "name": "bruin-agent-resource-kit",
+  "owner": {
+    "name": "Bruin",
+    "url": "https://github.com/bruin-data"
+  },
+  "description": "Example agent skills for working with a startup's data through Bruin. Sample code, provided as-is; not a supported Bruin product.",
+  "plugins": [
+    {
+      "name": "bruin-agent",
+      "description": "Install the Bruin CLI, create a project, choose a template, connect a source and register the Bruin MCP server.",
+      "source": "./",
+      "strict": false,
+      "skills": [
+        "./resources/bruin-agent"
+      ]
+    },
+    {
+      "name": "startup-data-kit",
+      "description": "Set up a Bruin template for a startup's data and answer questions from it: revenue, marketing, product, web, AI search, finance, support, AI coding spend, sheets and Notion.",
+      "source": "./",
+      "strict": false,
+      "skills": [
+        "./resources/startup-data-kit/ai-coding-spend",
+        "./resources/startup-data-kit/ai-search-visibility",
+        "./resources/startup-data-kit/finance-accounting",
+        "./resources/startup-data-kit/marketing-analytics",
+        "./resources/startup-data-kit/product-analytics",
+        "./resources/startup-data-kit/revenue-analytics",
+        "./resources/startup-data-kit/sheets-and-notion",
+        "./resources/startup-data-kit/support-analytics",
+        "./resources/startup-data-kit/web-analytics"
+      ]
+    },
+    {
+      "name": "data-engineering-skills",
+      "description": "Keep Bruin pipelines healthy: triage failures, investigate anomalies, backfill safely, open maintenance pull requests, report what happened.",
+      "source": "./",
+      "strict": false,
+      "skills": [
+        "./resources/data-engineering-skills/anomaly-investigate",
+        "./resources/data-engineering-skills/bruin-builtin-skills",
+        "./resources/data-engineering-skills/maintenance-pr",
+        "./resources/data-engineering-skills/pipeline-backfill",
+        "./resources/data-engineering-skills/pipeline-report",
+        "./resources/data-engineering-skills/pipeline-triage"
+      ]
+    },
+    {
+      "name": "coding-agent-workflows",
+      "description": "Repeatable work on a codebase: customer-facing changelogs and recorded terminal demos.",
+      "source": "./",
+      "strict": false,
+      "skills": [
+        "./resources/coding-agent-workflows/generate-changelog",
+        "./resources/coding-agent-workflows/record-terminal-demo"
+      ]
+    },
+    {
+      "name": "tools",
+      "description": "Sample scripts an agent can shell out to, run with your own credentials: Attio CRM, blog cover images, LinkedIn enrichment via Apify.",
+      "source": "./",
+      "strict": false,
+      "skills": [
+        "./resources/tools/attio-cli",
+        "./resources/tools/blog-image-generator",
+        "./resources/tools/linkedin-enrichment"
+      ]
+    }
+  ]
+}
diff --git a/.gitattributes b/.gitattributes
new file mode 100644
index 0000000..70776ad
--- /dev/null
+++ b/.gitattributes
@@ -0,0 +1,15 @@
+# GitHub language statistics (Linguist). This repository is a catalogue of
+# Markdown skills; the Python is sample code and tooling around them.
+# https://github.com/github-linguist/linguist/blob/main/docs/overrides.md
+
+# Markdown is a prose language, which Linguist leaves out of the stats unless
+# it is marked detectable.
+*.md linguist-detectable
+
+# Sample scripts and the checker: excluded from the stats.
+resources/**/scripts/** linguist-vendored
+*.py linguist-vendored
+*.py -linguist-detectable
+
+# Generated by sample-data/generate.py: collapsed in diffs, excluded from stats.
+resources/**/sample-data/*.csv linguist-generated
diff --git a/.github/PULL_REQUEST_TEMPLATE.md b/.github/PULL_REQUEST_TEMPLATE.md
index 85aa2e6..3a93dfd 100644
--- a/.github/PULL_REQUEST_TEMPLATE.md
+++ b/.github/PULL_REQUEST_TEMPLATE.md
@@ -16,7 +16,7 @@ One or two sentences.
 
 - [ ] `name` matches the folder, `description` starts with `Use when`
 - [ ] `**Status:**` and `**Risk:**` line, chosen conservatively
-- [ ] Listed in the root `README.md` index
+- [ ] Listed in the root `README.md` index and in `.claude-plugin/marketplace.json`
 - [ ] Says what the tool cannot do, and what the user has to decide
 - [ ] No credentials, customer data or production output
 - [ ] Does not ask a user to paste a credential into a conversation
diff --git a/.github/workflows/check.yml b/.github/workflows/check.yml
index 54bb970..01c3e53 100644
--- a/.github/workflows/check.yml
+++ b/.github/workflows/check.yml
@@ -22,8 +22,9 @@ jobs:
         with:
           python-version: "3.12"
 
-      # Frontmatter, status labels, upstream notes and their dates, index
-      # completeness, local links, forbidden files. No dependencies.
+      # Frontmatter, status labels, upstream notes and their dates, index and
+      # plugin manifest completeness, local links, sample data, forbidden
+      # files. No dependencies.
       - name: Validate catalogue
         run: ./tests/check.py
 
diff --git a/.gitignore b/.gitignore
index 81e7ffe..e594802 100644
--- a/.gitignore
+++ b/.gitignore
@@ -14,5 +14,7 @@ venv/
 # Local databases from trying a template.
 *.db
 *.db.wal
+*.duckdb
+*.duckdb.wal
 
 .DS_Store
diff --git a/AGENTS.md b/AGENTS.md
index 25f0d95..ac4848f 100644
--- a/AGENTS.md
+++ b/AGENTS.md
@@ -158,12 +158,13 @@ confirm. Never write an unchecked claim as though you had checked it.
 
 Add a `**Status:**` and `**Risk:**` line under the heading. Be conservative:
 `experimental` unless someone other than the author has used it. Add the
-resource to the index in [`README.md`](README.md); the checker fails if you do
-not.
+resource to the index in [`README.md`](README.md) and to its group's plugin in
+[`.claude-plugin/marketplace.json`](.claude-plugin/marketplace.json); the
+checker fails if you do not.
 
 Run `./tests/check.py` before finishing. No dependencies. It verifies
-frontmatter, labels, upstream notes and their dates, index completeness, local
-links, and forbidden files.
+frontmatter, labels, upstream notes and their dates, index and plugin manifest
+completeness, local links, sample data, and forbidden files.
 
 Never commit a credential, customer record or production output. `.bruin.yml`,
 `.env` and similar are gitignored, and both the checker and gitleaks will fail
diff --git a/CONTRIBUTING.md b/CONTRIBUTING.md
index 3d50586..a76b318 100644
--- a/CONTRIBUTING.md
+++ b/CONTRIBUTING.md
@@ -57,7 +57,11 @@ The rules the checker enforces:
   carries a date. A file that drives no tool gets a one-line precedence note
   instead, saying what wins where it disagrees; the checker does not enforce
   that one.
-- Every resource is listed in the root `README.md` index.
+- Every resource is listed in the root `README.md` index, and its folder in one
+  plugin's `skills` list in `.claude-plugin/marketplace.json`. Both one-line
+  installs read that manifest, so a skill missing from it cannot be installed.
+- Sample data lives in a `sample-data/` folder, is invented, and uses only
+  `example.com`, `example.org` or `example.net` email addresses.
 - Local links resolve, and no internal identifiers (Slack channel IDs, project
   ULIDs, service accounts) or forbidden files (`.bruin.yml`, `.env`) appear.
 - Files shared across a group of skills stay identical. Every
@@ -142,7 +146,8 @@ prevent.
 ```
 
 No dependencies. It checks frontmatter, status labels, upstream notes and their
-dates, index completeness, local links, and forbidden files.
+dates, index and plugin manifest completeness, local links, sample data, and
+forbidden files.
 
 Then say, in the pull request: what the resource does in one sentence, what you
 ran to verify it, which status and risk you chose and why, and anything you
diff --git a/README.md b/README.md
index a884c5e..08df3cb 100644
--- a/README.md
+++ b/README.md
@@ -1,5 +1,45 @@
 # agent-resource-kit
 
+**Give Claude Code, Cursor and Codex your startup's data.**
+[`startup-data-kit`](resources/startup-data-kit/) is a set of agent skills that
+set up a maintained Bruin pipeline for revenue, marketing, product, finance or
+AI coding spend, then answer questions from it without the confident wrong number.
+
+```bash
+npx skills add bruin-data/agent-resource-kit
+```
+
+![The ai-coding-usage template building on fake Claude Code and Cursor data in DuckDB, then a weekly cost query](demo/ai-coding-spend.gif)
+
+### Try it in 2 minutes
+
+No credentials and no warehouse: the real `ai-coding-usage` template, fake
+Claude Code and Cursor usage, DuckDB. Needs the
+[Bruin CLI](https://getbruin.com/docs/bruin/getting-started/introduction/installation.html)
+and git; run it in an empty folder outside any git repository.
+
+```bash
+# 1. Get the template and the sample data
+git clone --depth 1 https://github.com/bruin-data/agent-resource-kit
+bruin init ai-coding-usage ai-coding-demo
+
+# 2. Swap the Anthropic and Cursor API assets for the fake CSVs
+cp agent-resource-kit/resources/startup-data-kit/ai-coding-spend/sample-data/*.{asset.yml,csv} \
+   bruin/ai-coding-demo/assets/raw/
+
+# 3. Build every table on DuckDB, then query one
+cd bruin
+bruin run ai-coding-demo --full-refresh --workers 1 --start-date 2026-09-14 --end-date 2026-09-27
+bruin query -c duckdb-default -q "SELECT strftime(date_trunc('week', usage_date), '%Y-%m-%d') AS week, platform, CAST(SUM(total_tokens) AS BIGINT) AS tokens, ROUND(SUM(estimated_cost_usd), 2) AS est_cost_usd FROM marts.ai_coding_usage_by_user_day GROUP BY ALL ORDER BY ALL"
+```
+
+Then ask your agent, with the skill installed, why estimated Claude Code cost
+rose in the second week. [`sample-data/`](resources/startup-data-kit/ai-coding-spend/sample-data/)
+says what the data is and why each flag is there; `--full-refresh` is only safe
+because the demo database is new.
+
+## What is here
+
 **Open-source skills for AI agents.** Drop a folder into your project and your
 agent knows how to do the thing.
 
@@ -15,13 +55,6 @@ to ask questions, work through a setup with someone, and share what you have
 built with these. If a skill sent your agent somewhere unhelpful, that is worth
 saying there as much as in an issue.
 
-> **Example code, provided as-is.** This repository is not part of the Bruin
-> platform, not a supported Bruin product, and not covered by any support
-> agreement or SLA. It is documentation and sample scripts: it stores no customer
-> data, holds no credentials, and has no access to any production system. Scripts
-> run on your own machine, under your own credentials, configured by you. See
-> [LICENSE](LICENSE) for the warranty disclaimer.
-
 ## Resources
 
 **Setup**
@@ -85,7 +118,26 @@ and do not guarantee.
 
 ## Use it
 
-**Copy the folder.** Your agent picks it up with no further setup.
+**With [skills.sh](https://skills.sh)**, for Claude Code, Cursor, Codex and
+the other agents it supports. It lists every skill here and asks which to
+install and for which agents.
+
+```bash
+npx skills add bruin-data/agent-resource-kit
+npx skills add bruin-data/agent-resource-kit --skill ai-coding-spend   # just one
+npx skills add bruin-data/agent-resource-kit --list                    # look first
+```
+
+**As a Claude Code plugin.** Each group is a plugin: `bruin-agent`,
+`startup-data-kit`, `data-engineering-skills`, `coding-agent-workflows` and
+`tools`. Plugin skills are namespaced, such as `/startup-data-kit:ai-coding-spend`.
+
+```text
+/plugin marketplace add bruin-data/agent-resource-kit
+/plugin install startup-data-kit@bruin-agent-resource-kit
+```
+
+**Or copy the folder.** Your agent picks it up with no further setup.
 
 ```bash
 git clone https://github.com/bruin-data/agent-resource-kit
@@ -108,6 +160,17 @@ I need to work out why our MRR stopped growing last quarter.
 
 It reads the index, then the one skill it needs.
 
+## Tested
+
+> **TODO:** results pending. The comparison runs separately and fills in this
+> table.
+
+| Question | Without skill | With skill |
+|---|---|---|
+| TODO | TODO | TODO |
+| TODO | TODO | TODO |
+| TODO | TODO | TODO |
+
 ## Upstream documentation is the source of truth
 
 Every file here is a snapshot of how something worked the day it was written.
@@ -158,10 +221,20 @@ has the shape, the labels, and what gets rejected.
 ```
 
 No dependencies. It checks frontmatter, status labels, upstream notes and their
-dates, index completeness, local links, and files that must never be committed.
+dates, index and plugin manifest completeness, local links, sample data that
+uses only reserved example domains, and files that must never be committed.
 CI runs it on every change, scans for credentials with gitleaks, and checks
 external links weekly so a dead upstream link surfaces on its own.
 
+## Provided as-is
+
+> **Example code, provided as-is.** This repository is not part of the Bruin
+> platform, not a supported Bruin product, and not covered by any support
+> agreement or SLA. It is documentation and sample scripts: it stores no customer
+> data, holds no credentials, and has no access to any production system. Scripts
+> run on your own machine, under your own credentials, configured by you. See
+> [LICENSE](LICENSE) for the warranty disclaimer.
+
 ## Licence
 
 MIT. See [LICENSE](LICENSE).
diff --git a/demo/ai-coding-spend.gif b/demo/ai-coding-spend.gif
new file mode 100644
index 0000000..6ed6dc0
Binary files /dev/null and b/demo/ai-coding-spend.gif differ
diff --git a/demo/ai-coding-spend.tape b/demo/ai-coding-spend.tape
new file mode 100644
index 0000000..ac90a23
--- /dev/null
+++ b/demo/ai-coding-spend.tape
@@ -0,0 +1,51 @@
+# Try ai-coding-spend in 2 minutes: the ai-coding-usage template on fake data.
+#
+# Recorded with Bruin CLI v0.11.767 and VHS. Re-render from this folder:
+#
+#   python3 ../resources/coding-agent-workflows/record-terminal-demo/scripts/render_demo.py ai-coding-spend.tape
+#
+# Hidden setup stands in for step 1's `git clone`: it links this working tree
+# into a fresh folder as agent-resource-kit, so the recording shows the sample
+# data at this commit rather than whatever is on GitHub.
+
+Output ai-coding-spend.gif
+
+Set Shell bash
+Set FontSize 18
+Set Width 1280
+Set Height 760
+Set Margin 0
+Set Padding 28
+Set LineHeight 1.15
+Set TypingSpeed 25ms
+Set Framerate 30
+Set CursorBlink false
+Set Theme "GitHub Dark"
+
+Hide
+Type "export KIT=$(git rev-parse --show-toplevel)" Enter
+Type "rm -rf /tmp/try-ai-coding-spend && mkdir /tmp/try-ai-coding-spend && cd /tmp/try-ai-coding-spend" Enter
+Type "ln -s $KIT agent-resource-kit" Enter
+Type "unset NO_COLOR && export TERM=xterm-256color CLICOLOR=1" Enter
+# \[ \] mark the colour codes as zero-width, so readline wraps the long query
+# line correctly.
+Type `export PS1="\n\[$(tput setaf 6)\]> \[$(tput sgr0)\]"` Enter
+Type "clear" Enter
+Show
+
+Type "# 1. The real ai-coding-usage template" Enter
+Type "bruin init ai-coding-usage ai-coding-demo" Enter
+Sleep 2s
+
+Type "# 2. Fake Claude Code and Cursor CSVs instead of the API assets" Enter
+Type "cp agent-resource-kit/resources/startup-data-kit/ai-coding-spend/sample-data/*.{asset.yml,csv} bruin/ai-coding-demo/assets/raw/" Enter
+Sleep 1s
+Type "clear" Enter
+
+Type "# 3. Build every table on DuckDB, then query one" Enter
+Type "cd bruin" Enter
+Type "bruin run ai-coding-demo --full-refresh --workers 1 --start-date 2026-09-14 --end-date 2026-09-27" Enter
+Sleep 4s
+Type "clear" Enter
+Type@15ms `bruin query -c duckdb-default -q "SELECT strftime(date_trunc('week', usage_date), '%Y-%m-%d') AS week, platform, CAST(SUM(total_tokens) AS BIGINT) AS tokens, ROUND(SUM(estimated_cost_usd), 2) AS est_cost_usd FROM marts.ai_coding_usage_by_user_day GROUP BY ALL ORDER BY ALL"` Enter
+Sleep 6s
diff --git a/resources/startup-data-kit/README.md b/resources/startup-data-kit/README.md
index bc2f84c..c3759a7 100644
--- a/resources/startup-data-kit/README.md
+++ b/resources/startup-data-kit/README.md
@@ -25,7 +25,7 @@ domain reconciling against its source before adding a second.
 
 ## How each skill works
 
-Every folder holds exactly these three files:
+Every folder holds these three files:
 
 | File | What it is |
 |---|---|
@@ -33,6 +33,10 @@ Every folder holds exactly these three files:
 | `workflow.md` | The shared setup process, from installing Bruin to reconciling the first run |
 | `analysis.md` | How to answer questions once the pipeline exists |
 
+`ai-coding-spend` also carries a [`sample-data/`](ai-coding-spend/sample-data/)
+folder: fake Claude Code and Cursor usage that runs its template on DuckDB with
+no credentials.
+
 `workflow.md` is identical in every folder, so a skill copied alone still works.
 `tests/check.py` fails if the copies drift; edit one and copy it to the rest.
 
diff --git a/resources/startup-data-kit/ai-coding-spend/SKILL.md b/resources/startup-data-kit/ai-coding-spend/SKILL.md
index 620eed8..26a3a95 100644
--- a/resources/startup-data-kit/ai-coding-spend/SKILL.md
+++ b/resources/startup-data-kit/ai-coding-spend/SKILL.md
@@ -10,7 +10,7 @@ description: Use when a startup wants AI coding tool usage and spend set up or a
 > **Upstream documentation wins.** Where this file disagrees with the [Bruin
 > docs](https://getbruin.com/docs/bruin/overview.html), `bruin --help`, or
 > Anthropic's or Cursor's API documentation, those are right and this file is
-> stale. Written against Bruin CLI `v0.11.766`, checked 2026-10-01.
+> stale. Written against Bruin CLI `v0.11.767`, checked 2026-10-02.
 
 Sets up a Claude Code and Cursor usage pipeline and answers adoption and cost
 questions from it. It exists to prevent an estimated cost being read as the
@@ -20,6 +20,10 @@ bill, and usage data being turned into a ranking of engineers.
 
 Follow [workflow.md](workflow.md).
 
+**No credentials yet?** [sample-data/](sample-data/README.md) runs the template
+on fake usage in DuckDB. Use it to show the user what they will get; never
+present its numbers as theirs.
+
 > **Important: do not ask a fixed list of questions.** Read the template as it
 > is today and work out which of its choices this user needs to confirm.
 > Templates change, so the questions change with them.
@@ -33,6 +37,7 @@ theirs to build.
 - Coverage is Claude Code on the first-party Anthropic API, and Cursor; Bedrock, Vertex AI, Foundry, Claude Platform on AWS, Claude Enterprise claude.ai users and every other tool are silently missing.
 - Cost columns are estimates, not the bill, built differently per vendor, with no seat fees; no seat list is ingested.
 - History lives only in the marts; `--full-refresh` drops it.
+- A first run fails on the per-day marts until they exist; Bruin's materialization docs say to create them with `--full-refresh`, the template README does not. Ask first, and only while there is no history.
 
 **Usually needs the user's input:**
 
diff --git a/resources/startup-data-kit/ai-coding-spend/sample-data/README.md b/resources/startup-data-kit/ai-coding-spend/sample-data/README.md
new file mode 100644
index 0000000..5d019a2
--- /dev/null
+++ b/resources/startup-data-kit/ai-coding-spend/sample-data/README.md
@@ -0,0 +1,77 @@
+# Sample data for ai-coding-spend
+
+> **Upstream documentation wins.** Where this file disagrees with the
+> [`ai-coding-usage` template README](https://getbruin.com/docs/bruin/getting-started/templates-docs/ai-coding-usage-README.html),
+> the [seed asset docs](https://getbruin.com/docs/bruin/assets/seed.html) or
+> `bruin run --help`, those are right and this file is stale. Written against
+> Bruin CLI `v0.11.767`, checked 2026-10-02.
+
+**Every value here is invented.** Seven fictional people on `example.com`, one
+CI key, two fictional weeks (2026-09-14 to 2026-09-27), made-up model names
+and made-up per-token rates. Nothing is taken from real usage or real pricing.
+[`generate.py`](generate.py) rebuilds the CSVs from a fixed seed.
+
+It runs the real `ai-coding-usage` template with no Anthropic or Cursor key and
+no warehouse: three seed assets take the place of the three API ingestion
+assets, and everything downstream is the template, unchanged.
+
+| File | Replaces | Shape |
+|---|---|---|
+| `claude_code_usage.asset.yml` + `.csv` | `raw.claude_code_usage` | One row per actor, day and terminal |
+| `cursor_daily_usage.asset.yml` + `.csv` | `raw.cursor_daily_usage` | One row per person and day, active or not |
+| `cursor_usage_events.asset.yml` + `.csv` | `raw.cursor_usage_events` | One row per request, `tokenUsage` as JSON |
+
+## Try it in 2 minutes
+
+Needs the [Bruin CLI](https://getbruin.com/docs/bruin/getting-started/introduction/installation.html)
+and git. Run it in an empty folder that is not inside a git repository.
+
+```bash
+# 1. Get the template and the sample data
+git clone --depth 1 https://github.com/bruin-data/agent-resource-kit
+bruin init ai-coding-usage ai-coding-demo
+
+# 2. Swap the Anthropic and Cursor API assets for the fake CSVs
+cp agent-resource-kit/resources/startup-data-kit/ai-coding-spend/sample-data/*.{asset.yml,csv} \
+   bruin/ai-coding-demo/assets/raw/
+
+# 3. Build every table on DuckDB, then query one
+cd bruin
+bruin run ai-coding-demo --full-refresh --workers 1 --start-date 2026-09-14 --end-date 2026-09-27
+bruin query -c duckdb-default -q "SELECT strftime(date_trunc('week', usage_date), '%Y-%m-%d') AS week, platform, CAST(SUM(total_tokens) AS BIGINT) AS tokens, ROUND(SUM(estimated_cost_usd), 2) AS est_cost_usd FROM marts.ai_coding_usage_by_user_day GROUP BY ALL ORDER BY ALL"
+```
+
+Then install the skill and ask your agent something the data can answer, such
+as "why did estimated Claude Code cost rise in the second week?" There is a
+real answer in there, and two traps.
+
+Why the flags:
+
+- `--full-refresh`: the template's per-day marts use the `time_interval`
+  strategy, which needs the table to exist, and Bruin's
+  [materialization docs](https://getbruin.com/docs/bruin/assets/materialization.html)
+  say to create it on the first run this way. It drops and rebuilds every table
+  in the pipeline. That is harmless on this new demo database and destroys
+  history on a real one, so never carry it into a real pipeline's later runs.
+- `--workers 1`: with the default workers, two of five test runs failed on the
+  DuckDB file lock, when a seed load and another asset or check opened the file
+  at the same moment.
+- The dates: by default `bruin run` covers yesterday, which has no sample rows.
+
+Outside a git repository `bruin init` creates a `bruin/` project folder holding
+`.bruin.yml` and the pipeline; inside one it puts the pipeline at the
+repository root instead, so adjust the paths. The template still adds Anthropic
+and Cursor connections to `.bruin.yml` as `${...}` references; with the API
+assets swapped out, nothing reads them.
+
+## Unverified
+
+- **`schema_naming: direct`** on the two Cursor seed assets keeps the camelCase
+  column names the template's staging SQL expects. Without it the seed loader
+  converted them to snake_case and staging failed. The parameter is not in the
+  seed asset docs; it was observed working on `v0.11.767`. If staging fails on
+  a column such as `isActive`, check `bruin run --help` and the seed docs for
+  the current option.
+- **The first-run failure** without `--full-refresh` was observed on
+  `v0.11.767`. The template's own README shows a plain `bruin run .`. Run
+  without the flag first on a newer CLI to see whether it is still needed.
diff --git a/resources/startup-data-kit/ai-coding-spend/sample-data/claude_code_usage.asset.yml b/resources/startup-data-kit/ai-coding-spend/sample-data/claude_code_usage.asset.yml
new file mode 100644
index 0000000..da849c6
--- /dev/null
+++ b/resources/startup-data-kit/ai-coding-spend/sample-data/claude_code_usage.asset.yml
@@ -0,0 +1,70 @@
+name: raw.claude_code_usage
+type: duckdb.seed
+
+description: Fake sample Claude Code usage, loaded from claude_code_usage.csv in place of the Anthropic Admin API. Every value is invented.
+
+columns:
+  - name: date
+    type: string
+    description: UTC date covered by the usage record.
+    primary_key: true
+    checks:
+      - name: not_null
+  - name: actor_type
+    type: string
+    description: Whether the actor is a user or an API key.
+    primary_key: true
+    checks:
+      - name: not_null
+  - name: actor_id
+    type: string
+    description: User email address or API key name.
+    primary_key: true
+    checks:
+      - name: not_null
+  - name: organization_id
+    type: string
+    description: Anthropic organization identifier.
+  - name: customer_type
+    type: string
+    description: Anthropic customer type, such as api or subscription.
+  - name: terminal_type
+    type: string
+    description: Terminal or environment where Claude Code was used.
+    primary_key: true
+  - name: num_sessions
+    type: integer
+    description: Number of distinct Claude Code sessions.
+  - name: lines_added
+    type: integer
+    description: Lines of code added with Claude Code.
+  - name: lines_removed
+    type: integer
+    description: Lines of code removed with Claude Code.
+  - name: commits_by_claude_code
+    type: integer
+    description: Git commits created through Claude Code.
+  - name: pull_requests_by_claude_code
+    type: integer
+    description: Pull requests created through Claude Code.
+  - name: total_input_tokens
+    type: integer
+    description: Input tokens used across all models.
+  - name: total_output_tokens
+    type: integer
+    description: Output tokens used across all models.
+  - name: total_cache_read_tokens
+    type: integer
+    description: Prompt cache read tokens used across all models.
+  - name: total_cache_creation_tokens
+    type: integer
+    description: Prompt cache creation tokens used across all models.
+  - name: total_estimated_cost_cents
+    type: numeric
+    description: Estimated cost in minor USD units (cents).
+  - name: models_used
+    type: string
+    description: Comma-separated Claude model names used by the actor.
+
+parameters:
+  path: claude_code_usage.csv
diff --git a/resources/startup-data-kit/ai-coding-spend/sample-data/claude_code_usage.csv b/resources/startup-data-kit/ai-coding-spend/sample-data/claude_code_usage.csv
new file mode 100644
index 0000000..584cbbc
--- /dev/null
+++ b/resources/startup-data-kit/ai-coding-spend/sample-data/claude_code_usage.csv
@@ -0,0 +1,79 @@
+date,actor_type,actor_id,organization_id,customer_type,terminal_type,num_sessions,lines_added,lines_removed,commits_by_claude_code,pull_requests_by_claude_code,total_input_tokens,total_output_tokens,total_cache_read_tokens,total_cache_creation_tokens,total_estimated_cost_cents,models_used
+2026-09-14,user_actor,alex@example.com,org_example_demo,subscription,vscode,3,407,111,1,0,57703,16623,296957,28221,20.579,claude-haiku-demo
+2026-09-14,user_actor,alex@example.com,org_example_demo,subscription,iTerm.app,3,646,217,3,0,72880,14626,401721,29055,22.2501,claude-haiku-demo
+2026-09-14,user_actor,blair@example.com,org_example_demo,subscription,vscode,4,633,213,1,0,49789,9730,366451,29423,51.5589,claude-sonnet-demo
+2026-09-14,user_actor,devon@example.com,org_example_demo,subscription,vscode,3,105,29,2,1,94873,23283,700383,53664,104.5219,claude-sonnet-demo
+2026-09-14,user_actor,emery@example.com,org_example_demo,subscription,vscode,2,69,20,2,1,12245,3016,66744,6841,12.7652,claude-sonnet-demo
+2026-09-14,user_actor,emery@example.com,org_example_demo,subscription,iTerm.app,4,105,31,0,0,21917,6450,119101,14986,25.4429,claude-sonnet-demo
+2026-09-14,user_actor,sam.rivera@example.com,org_example_demo,subscription,vscode,3,405,184,0,0,53180,13676,295068,31555,57.1532,claude-sonnet-demo
+2026-09-14,api_actor,ci-review-bot,org_example_demo,api,non-interactive,21,0,0,0,0,57337,18736,311110,31497,22.1499,claude-haiku-demo
+2026-09-15,user_actor,alex@example.com,org_example_demo,subscription,vscode,3,735,206,3,0,92062,25851,525513,70042,108.4262,claude-sonnet-demo
+2026-09-15,user_actor,blair@example.com,org_example_demo,subscription,vscode,3,682,245,3,0,58827,10610,307122,36428,56.4373,claude-sonnet-demo
+2026-09-15,user_actor,devon@example.com,org_example_demo,subscription,vscode,3,172,79,3,0,67077,15773,436552,42042,72.6449,claude-sonnet-demo
+2026-09-15,user_actor,emery@example.com,org_example_demo,subscription,vscode,3,204,83,1,0,34179,7048,305893,18017,36.7589,claude-sonnet-demo
+2026-09-15,user_actor,sam.rivera@example.com,org_example_demo,subscription,vscode,2,373,172,2,0,55235,15261,335505,33262,62.0004,claude-sonnet-demo
+2026-09-15,api_actor,ci-review-bot,org_example_demo,api,non-interactive,22,0,0,0,0,38858,6067,190306,23539,11.7647,claude-haiku-demo
+2026-09-16,user_actor,alex@example.com,org_example_demo,subscription,vscode,3,288,160,1,0,48900,16028,406573,37730,65.0579,claude-sonnet-demo
+2026-09-16,user_actor,alex@example.com,org_example_demo,subscription,iTerm.app,1,526,180,1,0,87749,30414,373162,35063,96.2892,claude-sonnet-demo
+2026-09-16,user_actor,blair@example.com,org_example_demo,subscription,vscode,5,393,102,0,0,114775,35838,1020649,46188,136.1295,claude-sonnet-demo
+2026-09-16,user_actor,devon@example.com,org_example_demo,subscription,vscode,5,200,77,0,0,35165,11743,210409,12479,39.1559,claude-sonnet-demo
+2026-09-16,user_actor,devon@example.com,org_example_demo,subscription,iTerm.app,4,245,96,0,1,45714,12211,332023,32457,54.1628,claude-sonnet-demo
+2026-09-16,user_actor,emery@example.com,org_example_demo,subscription,vscode,2,120,66,1,1,35459,11386,201532,16980,40.1302,claude-sonnet-demo
+2026-09-16,api_actor,ci-review-bot,org_example_demo,api,non-interactive,21,0,0,0,0,36200,9852,153454,20728,12.6715,claude-haiku-demo
+2026-09-17,user_actor,alex@example.com,org_example_demo,subscription,vscode,5,235,84,3,1,88553,20878,518440,42565,89.398,claude-sonnet-demo
+2026-09-17,user_actor,alex@example.com,org_example_demo,subscription,iTerm.app,5,702,241,0,1,93926,32036,548889,64398,116.8477,claude-sonnet-demo
+2026-09-17,user_actor,blair@example.com,org_example_demo,subscription,vscode,3,300,92,1,1,62177,10972,538817,24085,60.3075,claude-sonnet-demo
+2026-09-17,user_actor,blair@example.com,org_example_demo,subscription,iTerm.app,4,328,132,3,1,29356,9131,137986,9640,30.2579,claude-sonnet-demo
+2026-09-17,user_actor,devon@example.com,org_example_demo,subscription,vscode,2,273,81,2,1,45123,11192,277832,29729,16.6027,claude-haiku-demo
+2026-09-17,user_actor,emery@example.com,org_example_demo,subscription,vscode,2,82,34,0,0,22133,6680,128954,15658,26.4003,claude-sonnet-demo
+2026-09-17,user_actor,emery@example.com,org_example_demo,subscription,iTerm.app,2,40,16,3,1,13040,3498,90966,9390,15.4092,claude-sonnet-demo
+2026-09-17,user_actor,sam.rivera@example.com,org_example_demo,subscription,vscode,2,123,46,2,0,61676,20407,452606,33401,75.2169,claude-sonnet-demo
+2026-09-17,api_actor,ci-review-bot,org_example_demo,api,non-interactive,25,0,0,0,0,55462,15759,336310,26650,20.12,claude-haiku-demo
+2026-09-18,user_actor,alex@example.com,org_example_demo,subscription,vscode,3,506,274,0,0,169296,28192,1428750,51742,155.3425,claude-sonnet-demo
+2026-09-18,user_actor,devon@example.com,org_example_demo,subscription,vscode,2,68,22,1,0,27088,6643,228578,17932,31.6727,claude-sonnet-demo
+2026-09-18,user_actor,devon@example.com,org_example_demo,subscription,iTerm.app,5,79,28,0,1,24417,4711,179243,15863,25.7175,claude-sonnet-demo
+2026-09-18,user_actor,emery@example.com,org_example_demo,subscription,vscode,1,128,39,3,1,33791,8434,177847,16859,34.4458,claude-sonnet-demo
+2026-09-18,user_actor,sam.rivera@example.com,org_example_demo,subscription,vscode,5,132,63,1,0,59678,11053,393278,43804,62.7077,claude-sonnet-demo
+2026-09-18,api_actor,ci-review-bot,org_example_demo,api,non-interactive,12,0,0,0,0,21525,6615,91234,15757,8.342,claude-haiku-demo
+2026-09-19,user_actor,emery@example.com,org_example_demo,subscription,vscode,3,46,25,1,1,5739,1532,44757,1836,2.017,claude-haiku-demo
+2026-09-19,user_actor,emery@example.com,org_example_demo,subscription,iTerm.app,3,33,10,0,0,3910,1214,34878,2633,1.6759,claude-haiku-demo
+2026-09-19,user_actor,sam.rivera@example.com,org_example_demo,subscription,vscode,4,253,117,3,1,18913,3801,121798,8667,18.2795,claude-sonnet-demo
+2026-09-21,user_actor,alex@example.com,org_example_demo,subscription,vscode,4,959,257,3,1,176837,39092,901623,118886,183.32,claude-sonnet-demo
+2026-09-21,user_actor,blair@example.com,org_example_demo,subscription,vscode,2,168,54,0,1,28286,8284,129916,17735,10.4866,claude-haiku-demo
+2026-09-21,user_actor,blair@example.com,org_example_demo,subscription,iTerm.app,3,389,233,1,1,59120,11388,448732,29870,19.8271,claude-haiku-demo
+2026-09-21,user_actor,emery@example.com,org_example_demo,subscription,vscode,5,139,80,2,1,18630,6381,80362,8840,20.8864,claude-sonnet-demo
+2026-09-21,user_actor,sam.rivera@example.com,org_example_demo,subscription,vscode,4,288,117,0,0,50770,9612,228944,31981,48.5102,claude-sonnet-demo
+2026-09-21,user_actor,sam.rivera@example.com,org_example_demo,subscription,iTerm.app,4,157,58,2,1,37329,8828,279521,22741,41.3542,claude-sonnet-demo
+2026-09-21,api_actor,ci-review-bot,org_example_demo,api,non-interactive,29,0,0,0,0,44778,9953,213512,21396,14.2639,claude-haiku-demo
+2026-09-22,user_actor,alex@example.com,org_example_demo,subscription,vscode,2,928,249,1,0,50395,11235,212116,23318,47.0787,claude-sonnet-demo
+2026-09-22,user_actor,alex@example.com,org_example_demo,subscription,iTerm.app,2,646,369,3,0,32016,7808,288095,23309,38.7005,claude-sonnet-demo
+2026-09-22,user_actor,blair@example.com,org_example_demo,subscription,vscode,2,223,54,3,0,49630,16582,434592,23336,61.5508,claude-sonnet-demo
+2026-09-22,user_actor,blair@example.com,org_example_demo,subscription,iTerm.app,1,215,47,1,1,60287,14011,407661,42152,67.1394,claude-sonnet-demo
+2026-09-22,user_actor,devon@example.com,org_example_demo,subscription,vscode,4,166,58,2,1,25415,3945,225540,18571,136.3616,"claude-opus-demo,claude-sonnet-demo"
+2026-09-22,user_actor,devon@example.com,org_example_demo,subscription,iTerm.app,4,122,37,0,0,16489,3729,98425,11687,89.3779,"claude-opus-demo,claude-sonnet-demo"
+2026-09-22,user_actor,emery@example.com,org_example_demo,subscription,vscode,1,183,38,0,0,39033,7682,277180,30496,42.9843,claude-sonnet-demo
+2026-09-22,user_actor,sam.rivera@example.com,org_example_demo,subscription,vscode,3,186,107,2,0,52616,16362,215121,23946,55.7612,claude-sonnet-demo
+2026-09-22,api_actor,ci-review-bot,org_example_demo,api,non-interactive,16,0,0,0,0,31439,6042,154044,22818,10.5576,claude-haiku-demo
+2026-09-23,user_actor,alex@example.com,org_example_demo,subscription,vscode,5,596,349,0,0,167235,50279,854496,76452,179.8934,claude-sonnet-demo
+2026-09-23,user_actor,blair@example.com,org_example_demo,subscription,vscode,5,189,56,0,1,88737,17994,583692,34764,84.1594,claude-sonnet-demo
+2026-09-23,user_actor,emery@example.com,org_example_demo,subscription,vscode,5,55,14,0,0,40794,6221,330699,27230,13.9006,claude-haiku-demo
+2026-09-23,user_actor,sam.rivera@example.com,org_example_demo,subscription,vscode,4,448,260,2,1,61228,19431,525445,37417,77.3096,claude-sonnet-demo
+2026-09-23,api_actor,ci-review-bot,org_example_demo,api,non-interactive,29,0,0,0,0,51607,17830,371750,27347,21.2116,claude-haiku-demo
+2026-09-24,user_actor,alex@example.com,org_example_demo,subscription,vscode,5,446,139,1,1,52757,12661,450159,38128,20.8738,claude-haiku-demo
+2026-09-24,user_actor,alex@example.com,org_example_demo,subscription,iTerm.app,5,619,295,1,0,42530,6578,347109,28247,14.544,claude-haiku-demo
+2026-09-24,user_actor,blair@example.com,org_example_demo,subscription,vscode,5,645,295,0,0,76176,24680,447611,34845,86.368,claude-sonnet-demo
+2026-09-24,user_actor,devon@example.com,org_example_demo,subscription,vscode,2,408,108,2,1,25756,5983,114654,17282,133.1084,"claude-opus-demo,claude-sonnet-demo"
+2026-09-24,user_actor,devon@example.com,org_example_demo,subscription,iTerm.app,1,128,50,2,0,18714,2958,167592,5888,86.4348,"claude-opus-demo,claude-sonnet-demo"
+2026-09-24,user_actor,emery@example.com,org_example_demo,subscription,vscode,3,221,124,0,1,39293,11719,270807,29974,48.7309,claude-sonnet-demo
+2026-09-24,user_actor,sam.rivera@example.com,org_example_demo,subscription,vscode,1,456,229,2,1,31630,7371,226904,17150,33.7839,claude-sonnet-demo
+2026-09-24,user_actor,sam.rivera@example.com,org_example_demo,subscription,iTerm.app,3,522,175,3,1,64817,12160,470695,39481,66.6113,claude-sonnet-demo
+2026-09-24,api_actor,ci-review-bot,org_example_demo,api,non-interactive,20,0,0,0,0,21373,3416,162086,13018,7.0934,claude-haiku-demo
+2026-09-25,user_actor,alex@example.com,org_example_demo,subscription,vscode,3,524,200,1,1,35266,7179,210982,15522,33.4985,claude-sonnet-demo
+2026-09-25,user_actor,alex@example.com,org_example_demo,subscription,iTerm.app,3,541,295,1,0,70972,23534,396129,25011,77.8556,claude-sonnet-demo
+2026-09-25,user_actor,blair@example.com,org_example_demo,subscription,vscode,2,201,52,1,0,105289,32868,879567,59109,129.4416,claude-sonnet-demo
+2026-09-25,user_actor,devon@example.com,org_example_demo,subscription,vscode,1,457,147,1,0,72760,15447,396298,45059,368.9228,"claude-opus-demo,claude-sonnet-demo"
+2026-09-25,user_actor,emery@example.com,org_example_demo,subscription,vscode,5,65,34,2,0,45161,9913,248055,30483,15.7635,claude-haiku-demo
+2026-09-25,user_actor,sam.rivera@example.com,org_example_demo,subscription,vscode,2,224,125,0,0,125336,33378,736858,95821,145.7064,claude-sonnet-demo
+2026-09-25,api_actor,ci-review-bot,org_example_demo,api,non-interactive,29,0,0,0,0,32906,5428,204799,21590,10.7513,claude-haiku-demo
+2026-09-26,user_actor,alex@example.com,org_example_demo,subscription,vscode,4,244,131,1,0,65579,16148,266457,22573,60.3543,claude-sonnet-demo
+2026-09-26,user_actor,sam.rivera@example.com,org_example_demo,subscription,vscode,3,154,41,3,0,51161,12463,337786,24900,53.5139,claude-sonnet-demo
diff --git a/resources/startup-data-kit/ai-coding-spend/sample-data/cursor_daily_usage.asset.yml b/resources/startup-data-kit/ai-coding-spend/sample-data/cursor_daily_usage.asset.yml
new file mode 100644
index 0000000..4fcfeae
--- /dev/null
+++ b/resources/startup-data-kit/ai-coding-spend/sample-data/cursor_daily_usage.asset.yml
@@ -0,0 +1,89 @@
+name: raw.cursor_daily_usage
+type: duckdb.seed
+
+description: Fake sample Cursor daily usage, loaded from cursor_daily_usage.csv in place of the Cursor Admin API. Every value is invented.
+
+columns:
+  - name: date
+    type: bigint
+    description: UTC usage date as Unix epoch milliseconds.
+    primary_key: true
+    checks:
+      - name: not_null
+  - name: email
+    type: string
+    description: Cursor team member email address.
+    primary_key: true
+    checks:
+      - name: not_null
+  - name: isActive
+    type: boolean
+    description: Whether the user was active on this date.
+  - name: totalLinesAdded
+    type: bigint
+    description: Total lines added by the user.
+  - name: totalLinesDeleted
+    type: bigint
+    description: Total lines deleted by the user.
+  - name: acceptedLinesAdded
+    type: bigint
+    description: Lines added from accepted AI suggestions.
+  - name: acceptedLinesDeleted
+    type: bigint
+    description: Lines deleted from accepted AI suggestions.
+  - name: totalApplies
+    type: bigint
+    description: AI code apply operations.
+  - name: totalAccepts
+    type: bigint
+    description: Accepted AI suggestions.
+  - name: totalRejects
+    type: bigint
+    description: Rejected AI suggestions.
+  - name: totalTabsShown
+    type: bigint
+    description: Tab completions shown.
+  - name: totalTabsAccepted
+    type: bigint
+    description: Tab completions accepted.
+  - name: composerRequests
+    type: bigint
+    description: Composer or edit requests.
+  - name: chatRequests
+    type: bigint
+    description: Ask or chat requests.
+  - name: agentRequests
+    type: bigint
+    description: Agent requests.
+  - name: cmdkUsages
+    type: bigint
+    description: Command palette usages.
+  - name: subscriptionIncludedReqs
+    type: bigint
+    description: Requests included in the subscription.
+  - name: apiKeyReqs
+    type: bigint
+    description: Requests made with API keys.
+  - name: usageBasedReqs
+    type: bigint
+    description: Usage-based billing requests.
+  - name: bugbotUsages
+    type: bigint
+    description: Bugbot usages.
+  - name: mostUsedModel
+    type: string
+    description: Most frequently used model.
+  - name: applyMostUsedExtension
+    type: string
+    description: Most-used file extension for AI applies.
+  - name: tabMostUsedExtension
+    type: string
+    description: Most-used file extension for tab completions.
+  - name: clientVersion
+    type: string
+    description: Cursor client version.
+
+parameters:
+  path: cursor_daily_usage.csv
+  # Keep the camelCase column names the template staging SQL expects.
+  schema_naming: direct
diff --git a/resources/startup-data-kit/ai-coding-spend/sample-data/cursor_daily_usage.csv b/resources/startup-data-kit/ai-coding-spend/sample-data/cursor_daily_usage.csv
new file mode 100644
index 0000000..9e35551
--- /dev/null
+++ b/resources/startup-data-kit/ai-coding-spend/sample-data/cursor_daily_usage.csv
@@ -0,0 +1,71 @@
+date,email,isActive,totalLinesAdded,totalLinesDeleted,acceptedLinesAdded,acceptedLinesDeleted,totalApplies,totalAccepts,totalRejects,totalTabsShown,totalTabsAccepted,composerRequests,chatRequests,agentRequests,cmdkUsages,subscriptionIncludedReqs,apiKeyReqs,usageBasedReqs,bugbotUsages,mostUsedModel,applyMostUsedExtension,tabMostUsedExtension,clientVersion
+1789344000000,alex@example.com,true,1168,467,700,233,25,24,1,280,117,10,8,4,4,22,0,0,0,cursor-agent-demo,.ts,.py,9.9.0-demo
+1789344000000,casey@example.com,true,539,215,323,107,39,30,9,61,25,11,10,6,1,27,0,0,0,cursor-agent-demo,.ts,.py,9.9.0-demo
+1789344000000,devon@example.com,false,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,,,,9.9.0-demo
+1789344000000,finley@example.com,true,550,220,330,110,37,25,12,200,80,6,8,0,5,14,0,0,0,cursor-agent-demo,.ts,.py,9.9.0-demo
+1789344000000,Sam.Rivera@Example.com,true,555,222,333,111,18,11,7,67,16,11,8,7,2,26,0,0,0,cursor-fast-demo,.ts,.py,9.9.0-demo
+1789430400000,alex@example.com,true,493,197,295,98,43,34,9,172,67,7,7,7,6,21,0,0,0,cursor-agent-demo,.ts,.py,9.9.0-demo
+1789430400000,casey@example.com,true,459,183,275,91,8,5,3,217,91,13,9,3,0,25,0,0,0,cursor-agent-demo,.ts,.py,9.9.0-demo
+1789430400000,devon@example.com,false,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,,,,9.9.0-demo
+1789430400000,finley@example.com,true,478,191,286,95,34,25,9,71,15,13,7,1,6,21,0,0,0,cursor-agent-demo,.ts,.py,9.9.0-demo
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diff --git a/resources/startup-data-kit/ai-coding-spend/sample-data/cursor_usage_events.asset.yml b/resources/startup-data-kit/ai-coding-spend/sample-data/cursor_usage_events.asset.yml
new file mode 100644
index 0000000..dc1437a
--- /dev/null
+++ b/resources/startup-data-kit/ai-coding-spend/sample-data/cursor_usage_events.asset.yml
@@ -0,0 +1,44 @@
+name: raw.cursor_usage_events
+type: duckdb.seed
+
+description: Fake sample Cursor usage events, loaded from cursor_usage_events.csv in place of the Cursor Admin API. Every value is invented.
+
+columns:
+  - name: timestamp
+    type: string
+    description: Event timestamp as epoch milliseconds or an ISO timestamp.
+    primary_key: true
+    checks:
+      - name: not_null
+  - name: userEmail
+    type: string
+    description: Email address of the user who made the request.
+    primary_key: true
+    checks:
+      - name: not_null
+  - name: model
+    type: string
+    description: Model used for the request.
+  - name: kind
+    type: string
+    description: Cursor usage or billing category.
+  - name: maxMode
+    type: boolean
+    description: Whether Cursor Max Mode was enabled.
+  - name: requestsCosts
+    type: numeric
+    description: Cursor request cost units.
+  - name: isTokenBasedCall
+    type: boolean
+    description: Whether token-level usage and cost are available.
+  - name: tokenUsage
+    type: string
+    description: Input, output, cache, and cost details for token-based calls.
+  - name: isFreeBugbot
+    type: boolean
+    description: Whether the event was a free Bugbot request.
+
+parameters:
+  path: cursor_usage_events.csv
+  # Keep the camelCase column names the template staging SQL expects.
+  schema_naming: direct
diff --git a/resources/startup-data-kit/ai-coding-spend/sample-data/cursor_usage_events.csv b/resources/startup-data-kit/ai-coding-spend/sample-data/cursor_usage_events.csv
new file mode 100644
index 0000000..676c419
--- /dev/null
+++ b/resources/startup-data-kit/ai-coding-spend/sample-data/cursor_usage_events.csv
@@ -0,0 +1,269 @@
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+1790274120000,Sam.Rivera@Example.com,cursor-max-demo,Included in Business,true,1.0,true,"{""inputTokens"":15647,""outputTokens"":3713,""cacheReadTokens"":112275,""cacheWriteTokens"":4727,""totalCents"":61.6179}",false
+1790243460000,Sam.Rivera@Example.com,cursor-agent-demo,Included in Business,false,1.0,true,"{""inputTokens"":27528,""outputTokens"":9002,""cacheReadTokens"":193144,""cacheWriteTokens"":9512,""totalCents"":31.1227}",false
+1790264160000,Sam.Rivera@Example.com,cursor-fast-demo,Included in Business,false,1.0,true,"{""inputTokens"":14461,""outputTokens"":3960,""cacheReadTokens"":64267,""cacheWriteTokens"":4858,""totalCents"":4.28}",false
+1790329560000,alex@example.com,cursor-max-demo,Included in Business,true,1.0,true,"{""inputTokens"":40506,""outputTokens"":10985,""cacheReadTokens"":346155,""cacheWriteTokens"":12398,""totalCents"":174.6528}",false
+1790364120000,alex@example.com,cursor-max-demo,Included in Business,true,1.0,true,"{""inputTokens"":34970,""outputTokens"":6603,""cacheReadTokens"":185736,""cacheWriteTokens"":22356,""totalCents"":137.4043}",false
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+1790359140000,casey@example.com,cursor-max-demo,Included in Business,true,1.0,true,"{""inputTokens"":17797,""outputTokens"":5934,""cacheReadTokens"":76017,""cacheWriteTokens"":9424,""totalCents"":80.2184}",false
+1790341680000,casey@example.com,cursor-max-demo,Included in Business,true,1.0,true,"{""inputTokens"":28546,""outputTokens"":8861,""cacheReadTokens"":123862,""cacheWriteTokens"":20214,""totalCents"":132.6056}",false
+1790338740000,casey@example.com,cursor-agent-demo,Included in Business,false,1.0,true,"{""inputTokens"":23347,""outputTokens"":7824,""cacheReadTokens"":155530,""cacheWriteTokens"":11754,""totalCents"":27.8137}",false
+1790334960000,casey@example.com,cursor-fast-demo,Included in Business,false,1.0,true,"{""inputTokens"":25688,""outputTokens"":7926,""cacheReadTokens"":137189,""cacheWriteTokens"":14497,""totalCents"":8.9232}",false
+1790341080000,casey@example.com,cursor-agent-demo,Included in Business,false,1.0,true,"{""inputTokens"":13049,""outputTokens"":2530,""cacheReadTokens"":114919,""cacheWriteTokens"":8859,""totalCents"":14.4794}",false
+1790337720000,devon@example.com,cursor-fast-demo,Included in Business,false,1.0,true,"{""inputTokens"":15214,""outputTokens"":4266,""cacheReadTokens"":83906,""cacheWriteTokens"":7170,""totalCents"":4.9631}",false
+1790355480000,devon@example.com,cursor-max-demo,Included in Business,true,1.0,true,"{""inputTokens"":20780,""outputTokens"":6539,""cacheReadTokens"":107928,""cacheWriteTokens"":9619,""totalCents"":91.5499}",false
+1790349900000,devon@example.com,cursor-agent-demo,Included in Business,false,1.0,true,"{""inputTokens"":9311,""outputTokens"":2212,""cacheReadTokens"":79952,""cacheWriteTokens"":4570,""totalCents"":10.2236}",false
+1790336280000,devon@example.com,cursor-max-demo,Included in Business,true,1.0,true,"{""inputTokens"":10335,""outputTokens"":1734,""cacheReadTokens"":55462,""cacheWriteTokens"":4046,""totalCents"":35.5304}",false
+1790349240000,devon@example.com,cursor-agent-demo,Included in Business,false,1.0,true,"{""inputTokens"":8958,""outputTokens"":2484,""cacheReadTokens"":60798,""cacheWriteTokens"":6846,""totalCents"":10.8046}",false
+1790327460000,finley@example.com,cursor-max-demo,Included in Business,true,1.0,true,"{""inputTokens"":7528,""outputTokens"":1239,""cacheReadTokens"":62871,""cacheWriteTokens"":2497,""totalCents"":27.7576}",false
+1790329980000,finley@example.com,cursor-max-demo,Included in Business,true,1.0,true,"{""inputTokens"":11927,""outputTokens"":2456,""cacheReadTokens"":52556,""cacheWriteTokens"":3733,""totalCents"":40.9546}",false
+1790335740000,finley@example.com,cursor-fast-demo,Included in Business,false,1.0,true,"{""inputTokens"":11282,""outputTokens"":2111,""cacheReadTokens"":58828,""cacheWriteTokens"":6166,""totalCents"":3.3316}",false
+1790343240000,finley@example.com,cursor-max-demo,Included in Business,true,1.0,true,"{""inputTokens"":17354,""outputTokens"":3111,""cacheReadTokens"":117147,""cacheWriteTokens"":12816,""totalCents"":72.7724}",false
+1790331240000,finley@example.com,cursor-fast-demo,Included in Business,false,1.0,true,"{""inputTokens"":11912,""outputTokens"":2023,""cacheReadTokens"":72354,""cacheWriteTokens"":6915,""totalCents"":3.5883}",false
+1790337180000,Sam.Rivera@Example.com,cursor-fast-demo,Included in Business,false,1.0,true,"{""inputTokens"":14815,""outputTokens"":4939,""cacheReadTokens"":119442,""cacheWriteTokens"":10356,""totalCents"":5.946}",false
+1790349180000,Sam.Rivera@Example.com,cursor-max-demo,Included in Business,true,1.0,true,"{""inputTokens"":11535,""outputTokens"":3694,""cacheReadTokens"":61370,""cacheWriteTokens"":6850,""totalCents"":53.6454}",false
+1790341740000,Sam.Rivera@Example.com,cursor-fast-demo,Included in Business,false,1.0,true,"{""inputTokens"":31326,""outputTokens"":9502,""cacheReadTokens"":253833,""cacheWriteTokens"":13748,""totalCents"":11.1902}",false
+1790340900000,Sam.Rivera@Example.com,cursor-fast-demo,Included in Business,false,1.0,true,"{""inputTokens"":14041,""outputTokens"":2609,""cacheReadTokens"":99429,""cacheWriteTokens"":8618,""totalCents"":4.5192}",false
+1790343360000,Sam.Rivera@Example.com,cursor-agent-demo,Included in Business,false,1.0,true,"{""inputTokens"":30472,""outputTokens"":6242,""cacheReadTokens"":204934,""cacheWriteTokens"":18025,""totalCents"":31.412}",false
+1790438760000,casey@example.com,cursor-fast-demo,Included in Business,false,1.0,true,"{""inputTokens"":5641,""outputTokens"":1915,""cacheReadTokens"":35503,""cacheWriteTokens"":2493,""totalCents"":1.9968}",false
+1790448240000,casey@example.com,cursor-fast-demo,Included in Business,false,1.0,true,"{""inputTokens"":10431,""outputTokens"":2811,""cacheReadTokens"":45112,""cacheWriteTokens"":7082,""totalCents"":3.5039}",false
+1790414580000,casey@example.com,cursor-agent-demo,Included in Business,false,1.0,true,"{""inputTokens"":9783,""outputTokens"":2997,""cacheReadTokens"":59932,""cacheWriteTokens"":7585,""totalCents"":12.0727}",false
+1790417520000,casey@example.com,cursor-max-demo,Included in Business,true,1.0,true,"{""inputTokens"":8274,""outputTokens"":2775,""cacheReadTokens"":43783,""cacheWriteTokens"":5522,""totalCents"":40.1158}",false
+1790438940000,casey@example.com,cursor-fast-demo,Included in Business,false,1.0,true,"{""inputTokens"":6701,""outputTokens"":1148,""cacheReadTokens"":33552,""cacheWriteTokens"":4442,""totalCents"":2.0201}",false
+1790439840000,casey@example.com,cursor-fast-demo,Included in Business,false,1.0,true,"{""inputTokens"":7225,""outputTokens"":2200,""cacheReadTokens"":53194,""cacheWriteTokens"":4073,""totalCents"":2.6436}",false
+1790426100000,casey@example.com,cursor-agent-demo,Included in Business,false,1.0,true,"{""inputTokens"":10189,""outputTokens"":3449,""cacheReadTokens"":74740,""cacheWriteTokens"":4359,""totalCents"":12.107}",false
+1790521440000,alex@example.com,cursor-agent-demo,Included in Business,false,1.0,true,"{""inputTokens"":13882,""outputTokens"":4844,""cacheReadTokens"":105706,""cacheWriteTokens"":8444,""totalCents"":17.7683}",false
+1790532180000,alex@example.com,cursor-agent-demo,Included in Business,false,1.0,true,"{""inputTokens"":7394,""outputTokens"":2425,""cacheReadTokens"":63853,""cacheWriteTokens"":3373,""totalCents"":9.0362}",false
+1790512380000,alex@example.com,cursor-max-demo,Included in Business,true,1.0,true,"{""inputTokens"":10816,""outputTokens"":2891,""cacheReadTokens"":54070,""cacheWriteTokens"":4254,""totalCents"":43.1946}",false
+1790501400000,alex@example.com,cursor-agent-demo,Included in Business,false,1.0,true,"{""inputTokens"":7197,""outputTokens"":1667,""cacheReadTokens"":47306,""cacheWriteTokens"":2294,""totalCents"":6.939}",false
+1790532360000,alex@example.com,cursor-agent-demo,Included in Business,false,1.0,true,"{""inputTokens"":7029,""outputTokens"":1405,""cacheReadTokens"":59850,""cacheWriteTokens"":5545,""totalCents"":8.0911}",false
+1790529060000,alex@example.com,cursor-max-demo,Included in Business,true,1.0,true,"{""inputTokens"":10364,""outputTokens"":1988,""cacheReadTokens"":75554,""cacheWriteTokens"":4245,""totalCents"":39.7988}",false
+1790510580000,alex@example.com,cursor-fast-demo,Included in Business,false,1.0,true,"{""inputTokens"":11482,""outputTokens"":2711,""cacheReadTokens"":47521,""cacheWriteTokens"":4207,""totalCents"":3.2337}",false
+1790505900000,alex@example.com,cursor-max-demo,Included in Business,true,1.0,true,"{""inputTokens"":18808,""outputTokens"":4629,""cacheReadTokens"":166961,""cacheWriteTokens"":6852,""totalCents"":80.6569}",false
+1790517060000,finley@example.com,cursor-max-demo,Included in Business,true,1.0,true,"{""inputTokens"":6238,""outputTokens"":1082,""cacheReadTokens"":34527,""cacheWriteTokens"":2608,""totalCents"":22.0328}",false
+1790530380000,finley@example.com,cursor-agent-demo,Included in Business,false,1.0,true,"{""inputTokens"":6349,""outputTokens"":2053,""cacheReadTokens"":49766,""cacheWriteTokens"":4066,""totalCents"":8.0019}",false
+1790511600000,finley@example.com,cursor-max-demo,Included in Business,true,1.0,true,"{""inputTokens"":6090,""outputTokens"":1339,""cacheReadTokens"":25625,""cacheWriteTokens"":4142,""totalCents"":24.63}",false
+1790515920000,finley@example.com,cursor-fast-demo,Included in Business,false,1.0,true,"{""inputTokens"":4341,""outputTokens"":741,""cacheReadTokens"":37675,""cacheWriteTokens"":1530,""totalCents"":1.2985}",false
+1790514360000,finley@example.com,cursor-fast-demo,Included in Business,false,1.0,true,"{""inputTokens"":5035,""outputTokens"":760,""cacheReadTokens"":22332,""cacheWriteTokens"":3779,""totalCents"":1.5032}",false
diff --git a/resources/startup-data-kit/ai-coding-spend/sample-data/generate.py b/resources/startup-data-kit/ai-coding-spend/sample-data/generate.py
new file mode 100644
index 0000000..6c7a48a
--- /dev/null
+++ b/resources/startup-data-kit/ai-coding-spend/sample-data/generate.py
@@ -0,0 +1,197 @@
+#!/usr/bin/env python3
+"""Regenerate the fake Claude Code and Cursor usage CSVs in this folder.
+
+Sample code: read it before you run it.
+
+Every value is invented: the people, the organisation, the token counts and the
+per-token rates. Nothing is derived from real usage or real pricing. The seed is
+fixed, so the output is identical on every run.
+
+    python3 generate.py
+
+Standard library only.
+"""
+
+from __future__ import annotations
+
+import csv
+import datetime
+import json
+import pathlib
+import random
+
+HERE = pathlib.Path(__file__).resolve().parent
+RNG = random.Random(6682)
+
+START = datetime.date(2026, 9, 14)
+DAYS = 14
+
+ORG_ID = "org_example_demo"
+
+# Fictional people on the reserved example.com domain. "claude" and "cursor"
+# say which tool each uses; "weight" scales how heavily.
+PEOPLE = [
+    {"email": "alex@example.com", "claude": True, "cursor": True, "weight": 1.6},
+    {"email": "blair@example.com", "claude": True, "cursor": False, "weight": 1.2},
+    {"email": "casey@example.com", "claude": False, "cursor": True, "weight": 1.0},
+    {"email": "devon@example.com", "claude": True, "cursor": True, "weight": 0.8},
+    {"email": "emery@example.com", "claude": True, "cursor": False, "weight": 0.4},
+    {"email": "finley@example.com", "claude": False, "cursor": True, "weight": 0.7},
+    # Cursor reports this person with different casing. The template lowercases
+    # emails, so both platforms still join to one user.
+    {"email": "sam.rivera@example.com", "cursor_email": "Sam.Rivera@Example.com",
+     "claude": True, "cursor": True, "weight": 1.1},
+]
+
+# A CI key, so the data shows an API-key actor counted alongside people.
+API_KEY = "ci-review-bot"
+
+# Invented rates in US cents per million tokens: input, output, cache read,
+# cache write. Not any vendor's price list.
+CLAUDE_RATES = {
+    "claude-sonnet-demo": (300, 1500, 30, 375),
+    "claude-opus-demo": (1500, 7500, 150, 1875),
+    "claude-haiku-demo": (100, 500, 10, 125),
+}
+CURSOR_MODELS = ["cursor-fast-demo", "cursor-agent-demo", "cursor-max-demo"]
+CURSOR_RATES = {
+    "cursor-fast-demo": (100, 400, 10, 125),
+    "cursor-agent-demo": (300, 1500, 30, 375),
+    "cursor-max-demo": (1200, 6000, 120, 1500),
+}
+
+
+def cents(rates: tuple[int, int, int, int], tokens: tuple[int, int, int, int]) -> float:
+    return round(sum(r * t for r, t in zip(rates, tokens)) / 1_000_000, 4)
+
+
+def tokens(scale: float) -> tuple[int, int, int, int]:
+    inp = int(RNG.uniform(40_000, 120_000) * scale)
+    out = int(inp * RNG.uniform(0.15, 0.35))
+    cache_read = int(inp * RNG.uniform(4, 9))
+    cache_write = int(inp * RNG.uniform(0.3, 0.8))
+    return inp, out, cache_read, cache_write
+
+
+def epoch_ms(day: datetime.date, hour: int = 0, minute: int = 0) -> int:
+    moment = datetime.datetime(day.year, day.month, day.day, hour, minute,
+                               tzinfo=datetime.timezone.utc)
+    return int(moment.timestamp() * 1000)
+
+
+def write(name: str, header: list[str], rows: list[list[object]]) -> None:
+    with (HERE / name).open("w", newline="", encoding="utf-8") as f:
+        writer = csv.writer(f, lineterminator="\n")
+        writer.writerow(header)
+        writer.writerows(rows)
+
+
+def main() -> None:
+    claude_rows: list[list[object]] = []
+    cursor_daily: list[list[object]] = []
+    cursor_events: list[list[object]] = []
+
+    for offset in range(DAYS):
+        day = START + datetime.timedelta(days=offset)
+        weekend = day.weekday() >= 5
+        second_week = offset >= 7
+
+        for person in PEOPLE:
+            active_chance = 0.25 if weekend else 0.9
+            scale = person["weight"] * (0.4 if weekend else 1.0)
+
+            if person["claude"] and RNG.random() < active_chance:
+                # In the second week devon moves most work to the expensive
+                # model, so estimated cost jumps while tokens barely move.
+                if person["email"] == "devon@example.com" and second_week:
+                    models = "claude-opus-demo,claude-sonnet-demo"
+                    rate = CLAUDE_RATES["claude-opus-demo"]
+                elif RNG.random() < 0.15:
+                    models = "claude-haiku-demo"
+                    rate = CLAUDE_RATES["claude-haiku-demo"]
+                else:
+                    models = "claude-sonnet-demo"
+                    rate = CLAUDE_RATES["claude-sonnet-demo"]
+                terminals = ["vscode"] if RNG.random() < 0.6 else ["vscode", "iTerm.app"]
+                for terminal in terminals:
+                    t = tokens(scale / len(terminals))
+                    added = int(RNG.uniform(80, 600) * scale)
+                    claude_rows.append([
+                        day.isoformat(), "user_actor", person["email"], ORG_ID,
+                        "subscription", terminal, RNG.randint(1, 5),
+                        added, int(added * RNG.uniform(0.2, 0.6)),
+                        RNG.randint(0, 3), RNG.randint(0, 1), *t, cents(rate, t), models,
+                    ])
+
+            if person["cursor"]:
+                active = RNG.random() < active_chance
+                email = person.get("cursor_email", person["email"])
+                composer = RNG.randint(2, 15) if active else 0
+                chat = RNG.randint(1, 10) if active else 0
+                agent = RNG.randint(0, 12) if active else 0
+                accepts = RNG.randint(5, 40) if active else 0
+                rejects = RNG.randint(1, 15) if active else 0
+                tabs_shown = RNG.randint(50, 400) if active else 0
+                total_added = int(RNG.uniform(100, 900) * scale) if active else 0
+                model = RNG.choice(CURSOR_MODELS[:2]) if active else ""
+                cursor_daily.append([
+                    epoch_ms(day), email, str(active).lower(),
+                    total_added, int(total_added * 0.4),
+                    int(total_added * 0.6), int(total_added * 0.2),
+                    accepts + rejects, accepts, rejects,
+                    tabs_shown, int(tabs_shown * RNG.uniform(0.2, 0.45)),
+                    composer, chat, agent, RNG.randint(0, 6) if active else 0,
+                    composer + chat + agent, 0, 0, 0, model,
+                    ".ts" if active else "", ".py" if active else "", "9.9.0-demo",
+                ])
+                if active:
+                    for _ in range(RNG.randint(3, 8)):
+                        model = RNG.choice(CURSOR_MODELS)
+                        t = tokens(scale / 4)
+                        usage = {
+                            "inputTokens": t[0], "outputTokens": t[1],
+                            "cacheReadTokens": t[2], "cacheWriteTokens": t[3],
+                            "totalCents": cents(CURSOR_RATES[model], t),
+                        }
+                        cursor_events.append([
+                            epoch_ms(day, RNG.randint(8, 19), RNG.randint(0, 59)),
+                            email, model, "Included in Business",
+                            str(model == "cursor-max-demo").lower(), 1.0, "true",
+                            json.dumps(usage, separators=(",", ":")), "false",
+                        ])
+
+        if not weekend:
+            t = tokens(0.5)
+            claude_rows.append([
+                day.isoformat(), "api_actor", API_KEY, ORG_ID, "api", "non-interactive",
+                RNG.randint(10, 30), 0, 0, 0, 0, *t,
+                cents(CLAUDE_RATES["claude-haiku-demo"], t), "claude-haiku-demo",
+            ])
+
+    write("claude_code_usage.csv", [
+        "date", "actor_type", "actor_id", "organization_id", "customer_type",
+        "terminal_type", "num_sessions", "lines_added", "lines_removed",
+        "commits_by_claude_code", "pull_requests_by_claude_code",
+        "total_input_tokens", "total_output_tokens", "total_cache_read_tokens",
+        "total_cache_creation_tokens", "total_estimated_cost_cents", "models_used",
+    ], claude_rows)
+    write("cursor_daily_usage.csv", [
+        "date", "email", "isActive", "totalLinesAdded", "totalLinesDeleted",
+        "acceptedLinesAdded", "acceptedLinesDeleted", "totalApplies",
+        "totalAccepts", "totalRejects", "totalTabsShown", "totalTabsAccepted",
+        "composerRequests", "chatRequests", "agentRequests", "cmdkUsages",
+        "subscriptionIncludedReqs", "apiKeyReqs", "usageBasedReqs", "bugbotUsages",
+        "mostUsedModel", "applyMostUsedExtension", "tabMostUsedExtension",
+        "clientVersion",
+    ], cursor_daily)
+    write("cursor_usage_events.csv", [
+        "timestamp", "userEmail", "model", "kind", "maxMode", "requestsCosts",
+        "isTokenBasedCall", "tokenUsage", "isFreeBugbot",
+    ], cursor_events)
+
+    print(f"{len(claude_rows)} Claude Code rows, {len(cursor_daily)} Cursor daily rows, "
+          f"{len(cursor_events)} Cursor events")
+
+
+if __name__ == "__main__":
+    main()
diff --git a/tests/check.py b/tests/check.py
index 38afd3c..ebae33c 100755
--- a/tests/check.py
+++ b/tests/check.py
@@ -14,6 +14,7 @@
 from __future__ import annotations
 
 import datetime
+import json
 import pathlib
 import re
 import sys
@@ -21,6 +22,7 @@
 REPO = pathlib.Path(__file__).resolve().parent.parent
 RESOURCES = REPO / "resources"
 README = REPO / "README.md"
+MARKETPLACE = REPO / ".claude-plugin" / "marketplace.json"
 
 VALID_STATUS = {"stable", "experimental", "community"}
 VALID_RISK = {"read-only", "approval-required", "write-capable"}
@@ -50,6 +52,10 @@
     ("GCP service account", r"[a-z0-9-]+@[a-z0-9-]+\.iam\.gserviceaccount\.com"),
 ]
 
+# Sample data must be invented. Every email address in it has to sit on a
+# domain reserved for examples, so a real address pasted in fails the build.
+SAMPLE_EMAIL_DOMAINS = {"example.com", "example.org", "example.net"}
+
 # Lines carrying this marker are exempt, for the rare case where such a string
 # genuinely belongs in documentation.
 ALLOW_MARKER = "check: allow"
@@ -210,7 +216,7 @@ def check_internal_identifiers() -> None:
     for path in sorted(REPO.rglob("*")):
         if not path.is_file() or any(p in {".git", ".context"} for p in path.parts):
             continue
-        if path.suffix not in {".md", ".py", ".yml", ".yaml", ".json", ".toml", ".sh", ".txt"}:
+        if path.suffix not in {".md", ".py", ".yml", ".yaml", ".json", ".toml", ".sh", ".txt", ".csv", ".tape"}:
             continue
         try:
             text = path.read_text(encoding="utf-8")
@@ -243,6 +249,60 @@ def check_shared_files() -> None:
                 err(copy, f"differs from {copies[0].relative_to(REPO)}; shared copies must be identical")
 
 
+def check_marketplace() -> None:
+    """The Claude Code marketplace loads only the skill folders it lists, and
+    skills.sh stops searching the whole tree once a manifest exists. So a skill
+    missing from the manifest is invisible to both install methods."""
+    if not MARKETPLACE.exists():
+        err(".claude-plugin/marketplace.json", "missing; it is how both one-line installs find skills")
+        return
+    try:
+        manifest = json.loads(MARKETPLACE.read_text(encoding="utf-8"))
+    except json.JSONDecodeError as exc:
+        err(MARKETPLACE, f"not valid JSON: {exc}")
+        return
+    for key in ("name", "owner", "plugins"):
+        if key not in manifest:
+            err(MARKETPLACE, f"missing required field '{key}'")
+    listed: dict[str, str] = {}
+    names: set[str] = set()
+    for plugin in manifest.get("plugins", []):
+        name = plugin.get("name", "")
+        if not name or "source" not in plugin:
+            err(MARKETPLACE, f"plugin {name or '(unnamed)'} needs a name and a source")
+        if name in names:
+            err(MARKETPLACE, f"plugin name '{name}' is listed twice")
+        names.add(name)
+        for skill in plugin.get("skills", []):
+            rel = skill.removeprefix("./").rstrip("/")
+            if not (REPO / rel / "SKILL.md").exists():
+                err(MARKETPLACE, f"plugin '{name}' lists '{skill}', which has no SKILL.md")
+            if rel in listed:
+                err(MARKETPLACE, f"'{skill}' is in both '{listed[rel]}' and '{name}'")
+            listed[rel] = name
+    for skill in sorted(RESOURCES.rglob("SKILL.md")):
+        rel = str(skill.parent.relative_to(REPO))
+        if rel not in listed:
+            err(MARKETPLACE, f"'{rel}' is not listed in any plugin, so neither install method finds it")
+
+
+def check_sample_data() -> None:
+    """Sample data ships with the repository, so it must be visibly invented."""
+    for path in sorted(RESOURCES.rglob("sample-data/*")):
+        if not path.is_file():
+            continue
+        try:
+            text = path.read_text(encoding="utf-8")
+        except UnicodeDecodeError:
+            err(path, "sample data must be plain text so it can be reviewed")
+            continue
+        for line_no, line in enumerate(text.splitlines(), 1):
+            for domain in re.findall(r"[\w.+-]+@([\w-]+(?:\.[\w-]+)+)", line):
+                if domain.lower() not in SAMPLE_EMAIL_DOMAINS:
+                    err(path, f"line {line_no}: email on '{domain}'; sample data may only use "
+                              f"{', '.join(sorted(SAMPLE_EMAIL_DOMAINS))}")
+
+
 def check_forbidden_files() -> None:
     for path in REPO.rglob("*"):
         if ".git" in path.parts or not path.is_file():
@@ -266,6 +326,8 @@ def main() -> int:
     check_links()
     check_internal_identifiers()
     check_shared_files()
+    check_marketplace()
+    check_sample_data()
     check_forbidden_files()
 
     docs = len(list(RESOURCES.rglob("*.md")))