diff --git a/apps/calendar-web/src/components/SelectView/SelectView.test.tsx b/apps/calendar-web/src/components/SelectView/SelectView.test.tsx
index 5bc6cbbfe..de2077ca8 100644
--- a/apps/calendar-web/src/components/SelectView/SelectView.test.tsx
+++ b/apps/calendar-web/src/components/SelectView/SelectView.test.tsx
@@ -8,6 +8,7 @@ import userEvent from "@testing-library/user-event";
 import { createTestRouter } from "@web/__tests__/utils/providers/createTestRouter";
 import * as trackModule from "@web/auth/posthog/track";
 import { ROOT_ROUTES } from "@web/common/constants/routes";
+import { nowCueActions } from "@web/grid/now-cue/now-cue.store";
 import {
   initialPointerHintState,
   usePointerHintStore,
@@ -82,6 +83,7 @@ describe("SelectView", () => {
   afterEach(() => {
     resetPointerIntentSessionForTests();
     usePointerHintStore.setState(initialPointerHintState, true);
+    nowCueActions.resetForTests();
   });
 
   const renderWithRouter = async (
@@ -127,6 +129,26 @@ describe("SelectView", () => {
       expect(button).toHaveAttribute("aria-expanded", "false");
     });
 
+    it("pulses the day heading text when the now cue is active", async () => {
+      nowCueActions.pulse();
+      const router = createTestRouter(
+        <SelectView
+          emphasizeDayLabel
+          label="Monday, July 20"
+          onToday={onToday}
+        />,
+        { initialEntries: [ROOT_ROUTES.DAY] },
+      );
+      render(<RouterProvider router={router} />);
+      await waitFor(() => {
+        expect(router.state.status).toBe("idle");
+      });
+
+      expect(screen.getByText("Monday, July 20")).toHaveClass(
+        "c-now-cue-label-pulse",
+      );
+    });
+
     it("renders the label as the page heading", async () => {
       await renderWithRouter("Monday, July 20", ROOT_ROUTES.DAY);
 
diff --git a/apps/calendar-web/src/components/SelectView/SelectView.tsx b/apps/calendar-web/src/components/SelectView/SelectView.tsx
index 68b09167c..4b9ec76d1 100644
--- a/apps/calendar-web/src/components/SelectView/SelectView.tsx
+++ b/apps/calendar-web/src/components/SelectView/SelectView.tsx
@@ -188,7 +188,7 @@ export const SelectView = ({
           <span
             className={classNames(
               pulseDayLabel &&
-                "c-now-cue-pulse rounded-sm motion-reduce:transition-none",
+                "c-now-cue-label-pulse motion-reduce:transition-none",
             )}
           >
             {label}
diff --git a/apps/calendar-web/src/index.css b/apps/calendar-web/src/index.css
index 1822a4668..53a921861 100644
--- a/apps/calendar-web/src/index.css
+++ b/apps/calendar-web/src/index.css
@@ -159,6 +159,10 @@
   --animate-keycap-flash: keycapFlash 700ms ease-out both;
   --animate-level-pulse: levelPulse 700ms cubic-bezier(0.16, 1, 0.3, 1) both;
   --animate-now-cue-pulse: nowCuePulse 700ms cubic-bezier(0.16, 1, 0.3, 1) both;
+  --animate-now-cue-label-pulse: nowCueLabelPulse 700ms
+    cubic-bezier(0.16, 1, 0.3, 1) both;
+  --animate-now-cue-label-gradient-pulse: nowCueLabelGradientPulse 700ms
+    cubic-bezier(0.16, 1, 0.3, 1) both;
   --animate-keycap-next: keycapNext 1.1s ease-in-out infinite;
   --animate-game-howto-in: gameHowtoIn 500ms cubic-bezier(0.16, 1, 0.3, 1) both;
   --animate-game-hint-in: gameHintIn 300ms ease-out both;
@@ -259,7 +263,7 @@
     }
   }
 
-  /* Go-to-today no-op: briefly highlight today's label and the now line. */
+  /* Go-to-today no-op: ring pulse on the now line only. */
   @keyframes nowCuePulse {
     0%,
     100% {
@@ -273,6 +277,30 @@
     }
   }
 
+  /* Go-to-today no-op: accent color pulse on day labels (solid text). */
+  @keyframes nowCueLabelPulse {
+    0%,
+    100% {
+      color: inherit;
+      filter: brightness(1);
+    }
+    45% {
+      color: var(--color-accent);
+      filter: brightness(1.2);
+    }
+  }
+
+  /* Same cue on gradient day numbers: brightness only, no layout shift. */
+  @keyframes nowCueLabelGradientPulse {
+    0%,
+    100% {
+      filter: brightness(1);
+    }
+    45% {
+      filter: brightness(1.35);
+    }
+  }
+
   /* The exact next key to press pulses until it is pressed. */
   @keyframes keycapNext {
     0%,
@@ -766,6 +794,16 @@
   @apply motion-reduce:animate-none;
 }
 
+@utility c-now-cue-label-pulse {
+  animation: var(--animate-now-cue-label-pulse);
+  @apply motion-reduce:animate-none;
+}
+
+@utility c-now-cue-label-gradient-pulse {
+  animation: var(--animate-now-cue-label-gradient-pulse);
+  @apply motion-reduce:animate-none;
+}
+
 /* The task card's "press this next" chip: accent glow, insistent pulse. */
 @utility c-keycap-next {
   border-color: var(--color-accent);
diff --git a/apps/calendar-web/src/views/Week/components/Header/DayLabels.test.tsx b/apps/calendar-web/src/views/Week/components/Header/DayLabels.test.tsx
index 1cfb807e9..ead64fb8b 100644
--- a/apps/calendar-web/src/views/Week/components/Header/DayLabels.test.tsx
+++ b/apps/calendar-web/src/views/Week/components/Header/DayLabels.test.tsx
@@ -1,5 +1,6 @@
 import { cleanup, render, screen } from "@testing-library/react";
 import dayjs from "@core/util/date/dayjs";
+import { nowCueActions, useNowCueStore } from "@web/grid/now-cue/now-cue.store";
 import { pageJumpHintActions } from "@web/shortcuts/page-jump/page-jump.store";
 import { eventJumpActions } from "@web/shortcuts/shift-hint/event-jump.store";
 import { getEffectiveTimeZone } from "@web/timezone/effective-timezone.store";
@@ -30,6 +31,21 @@ describe("DayLabels", () => {
     cleanup();
     eventJumpActions.reset();
     pageJumpHintActions.reset();
+    nowCueActions.resetForTests();
+  });
+
+  it("pulses today label text when the now cue is active", () => {
+    nowCueActions.pulse();
+    renderLabels();
+
+    expect(useNowCueStore.getState().active).toBe(true);
+    expect(screen.getByText("17")).toHaveClass(
+      "c-now-cue-label-gradient-pulse",
+    );
+    expect(screen.getByText("Mon")).toHaveClass("c-now-cue-label-pulse");
+    expect(
+      screen.getByText("17").closest("[class*='c-now-cue-pulse']"),
+    ).toBeNull();
   });
 
   it("shows the effective timezone in the grid corner", () => {
diff --git a/apps/calendar-web/src/views/Week/components/Header/DayLabels.tsx b/apps/calendar-web/src/views/Week/components/Header/DayLabels.tsx
index 5f918279c..aba19c689 100644
--- a/apps/calendar-web/src/views/Week/components/Header/DayLabels.tsx
+++ b/apps/calendar-web/src/views/Week/components/Header/DayLabels.tsx
@@ -114,7 +114,6 @@ export const DayLabels: FC<Props> = ({
               className={cn(
                 "flex items-end justify-center gap-1 rounded-sm px-1 transition-colors duration-150 motion-reduce:transition-none",
                 isJumpDay && "bg-accent/15 text-accent",
-                isToday && pulseTodayLabel && "c-now-cue-pulse",
               )}
               data-jump-day={isJumpDay ? "true" : undefined}
               key={getWeekDayLabel(day)}
@@ -125,6 +124,9 @@ export const DayLabels: FC<Props> = ({
                 className={cn(
                   "relative text-[clamp(var(--font-size-xl),2.7cqw,var(--font-size-xxl))] leading-none",
                   isToday && "c-text-gradient",
+                  isToday &&
+                    pulseTodayLabel &&
+                    "c-now-cue-label-gradient-pulse motion-reduce:transition-none",
                 )}
               >
                 {dayNumber}
@@ -136,7 +138,14 @@ export const DayLabels: FC<Props> = ({
                   {isEventJumpActive ? prefix : `⇧${prefix}`}
                 </ShortcutHint>
               ) : (
-                <span className="relative text-[clamp(var(--font-size-m),2cqw,var(--font-size-l))] leading-none">
+                <span
+                  className={cn(
+                    "relative text-[clamp(var(--font-size-m),2cqw,var(--font-size-l))] leading-none",
+                    isToday &&
+                      pulseTodayLabel &&
+                      "c-now-cue-label-pulse motion-reduce:transition-none",
+                  )}
+                >
                   {day.format("ddd")}
                 </span>
               )}