diff --git a/Makefile b/Makefile
index f6c854e..348948d 100644
--- a/Makefile
+++ b/Makefile
@@ -1,8 +1,51 @@
-.PHONY: check
-
-check:
-	poetry run python -m black --check algosystem tests
-	poetry run python -m isort --check-only algosystem tests
-	poetry run python -m ruff check algosystem tests
-	poetry run lint-imports
-	poetry run python -m pytest tests/ -q
+# algosystem developer entrypoints.
+#
+# Fresh clone, first time:
+#     make install        # dependencies
+#     make test           # run the suite
+#     make lint           # style + static checks
+
+POETRY  ?= poetry
+PYTHON  ?= python
+PACKAGE ?= algosystem
+
+.DEFAULT_GOAL := help
+.PHONY: help install test test-cov lint format typecheck docs clean check
+
+help: ## Show available targets
+	@$(PYTHON) -c "from pathlib import Path; import re; rows=[]; pattern=re.compile(r'^([A-Za-z_-]+):.*?## (.*)$$'); [rows.append(m.groups()) for line in Path('Makefile').read_text().splitlines() for m in [pattern.match(line)] if m]; print('algosystem -- backtesting and dashboard library'); print(); [print('  {0:<12} {1}'.format(name, desc)) for name, desc in sorted(rows)]"
+
+install: ## Install dependencies (main entrypoint)
+	@$(POETRY) --version
+	@$(POETRY) install
+	@$(PYTHON) -c "print(); print('Ready. Run make test or make lint.')"
+
+test: ## Run the test suite
+	@$(POETRY) run pytest -q
+
+test-cov: ## Run tests with a coverage report
+	@$(POETRY) run pytest --cov=$(PACKAGE) --cov-report=term-missing
+
+lint: ## Check formatting and lint rules (read-only)
+	@$(POETRY) run black --check $(PACKAGE) tests
+	@$(POETRY) run isort --check-only $(PACKAGE) tests
+	@$(POETRY) run ruff check $(PACKAGE) tests
+	@$(POETRY) run lint-imports
+
+format: ## Auto-fix formatting and import order
+	@$(POETRY) run black $(PACKAGE) tests
+	@$(POETRY) run isort $(PACKAGE) tests
+
+typecheck: ## Run mypy
+	@$(POETRY) run mypy $(PACKAGE)
+
+docs: ## Build the Sphinx docs site
+	@$(PYTHON) -c "from pathlib import Path; import sys; sys.exit(0 if Path('docs/conf.py').is_file() else 'docs/conf.py not present on this branch yet -- see the docs PR.')"
+	@$(POETRY) install --only docs --no-root
+	@$(POETRY) run sphinx-build -b html docs docs/_build/html
+	@$(PYTHON) -c "print('Docs built -> docs/_build/html/index.html')"
+
+check: lint test ## Everything CI runs on a pull request
+
+clean: ## Remove caches and build artifacts
+	@$(PYTHON) -c "import shutil; from pathlib import Path; [shutil.rmtree(p, ignore_errors=True) for p in Path('.').rglob('__pycache__')]; [shutil.rmtree(Path(p), ignore_errors=True) for p in ('.pytest_cache', '.mypy_cache', '.ruff_cache', 'dist', 'docs/_build')]; print('Cleaned caches and build artifacts.')"